We designed this new 47,000 square-foot market in Berkeley, California from the inside out. Our team led interior space planning and concept design, created the fixture plan sketches and designed the exterior storefront. We also developed the interior materials, color palettes, and detailed design for all of the grocery store departments.
Because Berkeley is known for their iconic craftsman and Victorian homes, we took cues from the surrounding neighborhoods and brought them into the design of the store. Board and batten material on the outside facade, canopies and awnings with craftsman-like detailing, and an Arts and Crafts aesthetic with glazed bricks on the interior captured the distinct style of Berkeley.
This project posed a unique design challenge—one third of the floorplan was under mixed use/light industrial zoning, and the other two thirds were under commercial zoning. As a solution, we created a roastery concept with Whole Foods’ own coffee roasters, Allegro, to respond to the coffee boom making its way across North California at the time. We designed a coffee bar with salvaged glulam beam bar tops and seating. An open floor plan connects the manufacturing space to the retail space, allowing us to blend mixed-use with commercial. To reflect the manufacturing function of the space, we used industrial materials like flatlock metal panels applied to the building’s facade. Reclaimed redwood transitioned the modern metal to the more traditional craftsman-style design. To ensure the store reflected the feel and history of its home state, all reclaimed materials were sourced within the Bay Area and Mendocino County.