Hovel City 32 reimagines the traditional barbershop as a more immersive retail and grooming experience. FORMM developed a functional layout around the customer journey while integrating Hovel’s barbershop services with its guayabera fashion brand. The storefront is treated as a display window that gives the business a strong presence within the City 32 development, while the reception, cutting stations, and merchandise areas form a coherent interior sequence. Materials, furniture, lighting, and small decorative details express the brand within a controlled budget.