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Zapp
Zapp
India
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Other Projects by I'm D'sign
Zapp
India
Zapp brings a playful zest to the retail environment with pop colours and neotenic forms that simply excites the little customers. The waves of the ceiling installations, the rounded rectangles of the displays, the rounded punctures in the partitions, the tubular textures in the counters and an overwhelming visual of soft curves makes it basic yet avant garde at the same time. The hues of a minty green, candy pink, lime yellow and more add a quirk to the experience as feature elements while most of the visual is simplified and set out straight in open racks along the wall. A small ovoid canopy is staged in a platform to come as a surprise—a trial room that leverages ergonomics to adapt to the creative silhouette like that of a bird's nest. More of creativity comes from curved partition walls, suspended LED-lit shelves, toy-like stick figures, indoor pebble beds and more invite the kids to shop and play altogether.
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