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Theatre X
Theatre X
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Other Projects by I'm D'sign
Theatre X
Inspired by the sari, hastened by the pandemic:
The pandemic forced us to confront many questions that strike at the heart of how we live, how we consume and how we buy. What would retail in the post-pandemic world look like? Is retail as we know it dead? Would it be digital? What is the architecture of a digital space?
Theatre X was born as a response to these questions. The project was inspired by two seemingly unconnected yet powerful ideas – the fluidity of a traditional Indian Sari and the versatility of a website. A tribute to the old and the new. Theatre X imagines a space that celebrates collaboration, openness and community. The space was planned to allow multiple programmes - an experience centre including a runway for fashion shows, a pop-up space for guest collaborators and an interactive space to host workshops.
The project showcases 2 aspects of the space – the ‘Blank Canvas’ is composed of a neutral colour palette, a sophisticated 3D lighting system and an elaborate set of jigs, fixtures and rigs that enable multiple spatial configurations. ‘Theatre X in Action’ imagines a takeover by a guest artist and demonstrates the versatility of the base design by creating an immersive and experiential space. The visitor is invited to undertake a journey – ‘From Dawn to Dusk’, following the guest designer’s collection progressing from day-wear to evening wear.
At its core, Theatre X treads a balance between the space’s digital and physical (tactile) elements by creating a strong and clear dialogue between the two; allowing it to offer itself as a blank canvas, nimbly taking on the identity of the voice and the programme it represents. The space in essence, mimics the fluidity of a Sari, acting like an architectural, ever-changing display, with a vivid and mesmeric user experience.
The pandemic forced us to confront many questions that strike at the heart of how we live, how we consume and how we buy. What would retail in the post-pandemic world look like? Is retail as we know it dead? Would it be digital? What is the architecture of a digital space?
Theatre X was born as a response to these questions. The project was inspired by two seemingly unconnected yet powerful ideas – the fluidity of a traditional Indian Sari and the versatility of a website. A tribute to the old and the new. Theatre X imagines a space that celebrates collaboration, openness and community. The space was planned to allow multiple programmes - an experience centre including a runway for fashion shows, a pop-up space for guest collaborators and an interactive space to host workshops.
The project showcases 2 aspects of the space – the ‘Blank Canvas’ is composed of a neutral colour palette, a sophisticated 3D lighting system and an elaborate set of jigs, fixtures and rigs that enable multiple spatial configurations. ‘Theatre X in Action’ imagines a takeover by a guest artist and demonstrates the versatility of the base design by creating an immersive and experiential space. The visitor is invited to undertake a journey – ‘From Dawn to Dusk’, following the guest designer’s collection progressing from day-wear to evening wear.
At its core, Theatre X treads a balance between the space’s digital and physical (tactile) elements by creating a strong and clear dialogue between the two; allowing it to offer itself as a blank canvas, nimbly taking on the identity of the voice and the programme it represents. The space in essence, mimics the fluidity of a Sari, acting like an architectural, ever-changing display, with a vivid and mesmeric user experience.
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