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YETI
YETI
Melbourne, Australia
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Other Projects by Amicus
YETI
Melbourne, Australia
Firm
Type
STATUS
Built
YEAR
2024
SIZE
25,000 sqft - 100,000 sqft
Photos
YETI Headquarters: Enhancing Brand Identity Through Experiential Workplace Design
Project Brief
Adventure brand YETI's vision extended beyond conventional office design—they sought to create an immersive workplace that embodied their outdoor heritage and adventurous brand philosophy. The architectural challenge was to develop a space that would reinforce company culture while accommodating contemporary hybrid work practices and fostering genuine employee connection to both the brand and each other.
The project required a sophisticated balance between authentic material expression and functional workspace performance, creating an environment where YETI's distinctive identity could flourish alongside productive collaboration and focused work.
Architectural Response
Collaborating with interior designers ChadandWick, the design strategy centered on translating YETI's rugged authenticity into built form through deliberate material choices and spatial experiences. The architectural palette draws from natural landscapes—incorporating exposed textural wall surfaces, solid timber elements, and polished concrete flooring systems that establish an immediate connection to outdoor environments while maintaining professional workplace standards.
Brand storytelling is woven into the architecture through carefully positioned cultural artifacts, including a monumental bear sculpture and strategically placed camouflage-detailed furniture pieces that reference YETI's outdoor heritage without overwhelming the professional atmosphere.
The spatial organisation creates distinct experiential zones that support diverse work modes and social interactions. A stepped amphitheater formation serves as both a gathering space for company-wide communications and an informal collaborative hub. Complementary environments include relaxed lounge configurations, café-style work areas, and enclosed breakout spaces that provide acoustic privacy while maintaining visual connection to the broader workplace.
The Amicus Technology integration demonstrates how sophisticated digital infrastructure can enhance rather than compete with material authenticity. Intuitive room booking systems, seamlessly embedded video conferencing technology, and an overhead digital installation featuring sweeping natural landscapes ensure that technological capability supports rather than dominates the architectural experience.
Design Impact
The completed workplace successfully establishes a distinctive spatial identity that strengthens organisational culture while delivering measurable performance benefits. The thoughtful integration of outdoor-inspired materials and brand-specific elements creates a unique sense of place that deepens employee engagement and reinforces corporate values through daily experience.
The varied spatial layouts accommodate diverse work preferences and collaboration styles, while integrated technology enables seamless remote connectivity without compromising the space's material character. This approach demonstrates how experiential design can enhance productivity and support flexible work models while maintaining strong brand expression.
By harmonising authentic material expression with advanced digital capability, YETI's headquarters establishes a new benchmark for workplace environments that successfully merge brand identity, employee experience, and operational performance into a cohesive architectural statement.
Project Brief
Adventure brand YETI's vision extended beyond conventional office design—they sought to create an immersive workplace that embodied their outdoor heritage and adventurous brand philosophy. The architectural challenge was to develop a space that would reinforce company culture while accommodating contemporary hybrid work practices and fostering genuine employee connection to both the brand and each other.
The project required a sophisticated balance between authentic material expression and functional workspace performance, creating an environment where YETI's distinctive identity could flourish alongside productive collaboration and focused work.
Architectural Response
Collaborating with interior designers ChadandWick, the design strategy centered on translating YETI's rugged authenticity into built form through deliberate material choices and spatial experiences. The architectural palette draws from natural landscapes—incorporating exposed textural wall surfaces, solid timber elements, and polished concrete flooring systems that establish an immediate connection to outdoor environments while maintaining professional workplace standards.
Brand storytelling is woven into the architecture through carefully positioned cultural artifacts, including a monumental bear sculpture and strategically placed camouflage-detailed furniture pieces that reference YETI's outdoor heritage without overwhelming the professional atmosphere.
The spatial organisation creates distinct experiential zones that support diverse work modes and social interactions. A stepped amphitheater formation serves as both a gathering space for company-wide communications and an informal collaborative hub. Complementary environments include relaxed lounge configurations, café-style work areas, and enclosed breakout spaces that provide acoustic privacy while maintaining visual connection to the broader workplace.
The Amicus Technology integration demonstrates how sophisticated digital infrastructure can enhance rather than compete with material authenticity. Intuitive room booking systems, seamlessly embedded video conferencing technology, and an overhead digital installation featuring sweeping natural landscapes ensure that technological capability supports rather than dominates the architectural experience.
Design Impact
The completed workplace successfully establishes a distinctive spatial identity that strengthens organisational culture while delivering measurable performance benefits. The thoughtful integration of outdoor-inspired materials and brand-specific elements creates a unique sense of place that deepens employee engagement and reinforces corporate values through daily experience.
The varied spatial layouts accommodate diverse work preferences and collaboration styles, while integrated technology enables seamless remote connectivity without compromising the space's material character. This approach demonstrates how experiential design can enhance productivity and support flexible work models while maintaining strong brand expression.
By harmonising authentic material expression with advanced digital capability, YETI's headquarters establishes a new benchmark for workplace environments that successfully merge brand identity, employee experience, and operational performance into a cohesive architectural statement.
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