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Starbucks Melbourne Office
Starbucks Melbourne Office
Melbourne, Australia
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Starbucks Melbourne Office
Melbourne, Australia
In a collaborative venture between Hines, Amicus, and design partner Made For, the Starbucks workplace emerged as a testament to architectural storytelling and brand integration. Situated within the innovative T3 building, the tallest timber office building in Melbourne, the project reimagined corporate space as an extension of Starbucks' global brand identity.
Design Concept
The architectural approach centered on creating a holistic environment that transcends traditional office design. By leveraging the T3 building's signature natural wood structure, the design team crafted a workspace that speaks directly to Starbucks' core values of warmth, sustainability, and community.
Material Narrative
The design strategically utilized the building's inherent wooden framework, creating a dialogue between architecture and brand. Warm, earthy wood tones—reminiscent of coffee's rich palette—formed the foundational canvas. Strategic insertions of Starbucks' iconic green punctuated the space, creating visual harmony and brand recognition.
Technological Integration
Beyond aesthetic considerations, the workspace was engineered for contemporary work dynamics. A sophisticated Microsoft Teams conferencing system was seamlessly integrated into the larger breakout areas, demonstrating how technological infrastructure can enhance spatial functionality.
Design Principles
- Organic Connectivity: Blending architectural elements with brand identity
- Sustainable Materials: Utilizing natural wood structures to create warmth
- Technological Empowerment: Integrating advanced communication systems
- Brand Storytelling: Communicating corporate values through spatial design
Execution Excellence
The project exemplified precision in design and delivery, successfully completing the intricate workplace transformation within the proposed 56-day program. This achievement underscores the collaborative prowess of the design and delivery teams.
Outcome
The resulting workspace transcends traditional corporate environments. By creating a setting that feels simultaneously professional and inviting, the design reflects Starbucks' commitment to human-centric experiences.
The Starbucks workplace at T3 stands as a benchmark in architectural design—where brand, functionality, and human experience converge.
Design Concept
The architectural approach centered on creating a holistic environment that transcends traditional office design. By leveraging the T3 building's signature natural wood structure, the design team crafted a workspace that speaks directly to Starbucks' core values of warmth, sustainability, and community.
Material Narrative
The design strategically utilized the building's inherent wooden framework, creating a dialogue between architecture and brand. Warm, earthy wood tones—reminiscent of coffee's rich palette—formed the foundational canvas. Strategic insertions of Starbucks' iconic green punctuated the space, creating visual harmony and brand recognition.
Technological Integration
Beyond aesthetic considerations, the workspace was engineered for contemporary work dynamics. A sophisticated Microsoft Teams conferencing system was seamlessly integrated into the larger breakout areas, demonstrating how technological infrastructure can enhance spatial functionality.
Design Principles
- Organic Connectivity: Blending architectural elements with brand identity
- Sustainable Materials: Utilizing natural wood structures to create warmth
- Technological Empowerment: Integrating advanced communication systems
- Brand Storytelling: Communicating corporate values through spatial design
Execution Excellence
The project exemplified precision in design and delivery, successfully completing the intricate workplace transformation within the proposed 56-day program. This achievement underscores the collaborative prowess of the design and delivery teams.
Outcome
The resulting workspace transcends traditional corporate environments. By creating a setting that feels simultaneously professional and inviting, the design reflects Starbucks' commitment to human-centric experiences.
The Starbucks workplace at T3 stands as a benchmark in architectural design—where brand, functionality, and human experience converge.
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