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Auguri Jewelry
Auguri Jewelry
São Paulo, Brazil
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Auguri Jewelry
São Paulo, Brazil
Designed by TWO Arquitetura, the Auguri showroom was conceived through the transformation of an existing project, with targeted architectural interventions and a complete revision of finishes, millwork, glazing, and stonework. Spanning 255 sqm, the space includes customer service areas, a lounge, reception, administrative offices, and support spaces.
The concept sought to balance the solidity of a brand established in 1970 with a contemporary language. The palette emphasizes earthy tones, natural materials such as wood and stone, bronze-finished metals, and green—referencing the brand’s identity—creating a warm and sophisticated atmosphere.
One of the project’s highlights is the storefront display, designed as a central feature with strong visual appeal. The reception area is marked by pendant lighting that enhances the perception of luxury, while natural wood furniture contributes to a sense of comfort.
Without structural changes, the renovation preserved the existing flooring and ceiling, originally in neutral tones and with insufficient lighting for jewelry display. The lighting design was upgraded with strategically placed fixtures to enhance the brilliance of the pieces, along with the introduction of a distinctive lighting feature using a tensioned fabric above the central counter.
The program includes a spacious showroom with both general and private service areas, a lounge, three restrooms (including executive and client facilities), a supplier reception, meeting room, pantry, finance office, and support rooms.
The result is an environment that translates the essence of the Auguri brand with elegance, contemporaneity, and precision in detail, enhancing both the purchasing experience and the appreciation of the jewelry.
The concept sought to balance the solidity of a brand established in 1970 with a contemporary language. The palette emphasizes earthy tones, natural materials such as wood and stone, bronze-finished metals, and green—referencing the brand’s identity—creating a warm and sophisticated atmosphere.
One of the project’s highlights is the storefront display, designed as a central feature with strong visual appeal. The reception area is marked by pendant lighting that enhances the perception of luxury, while natural wood furniture contributes to a sense of comfort.
Without structural changes, the renovation preserved the existing flooring and ceiling, originally in neutral tones and with insufficient lighting for jewelry display. The lighting design was upgraded with strategically placed fixtures to enhance the brilliance of the pieces, along with the introduction of a distinctive lighting feature using a tensioned fabric above the central counter.
The program includes a spacious showroom with both general and private service areas, a lounge, three restrooms (including executive and client facilities), a supplier reception, meeting room, pantry, finance office, and support rooms.
The result is an environment that translates the essence of the Auguri brand with elegance, contemporaneity, and precision in detail, enhancing both the purchasing experience and the appreciation of the jewelry.
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