Aesop applies a singular sales philosophy. Specializing in body care products, it develops a variety of sophisticated space concepts combining simplicity and refinement, with the collaboration of each city’s architects that adds a specific local narrative to the venues. Working on a corporate identity by means of space implies a certain degree of abstraction. A figurative narrative in architecture always leads somehow to folkloric citation, leaving very little space for freedom of interpretation and contemplation. We believe architecture should be interpretative, not dictating.
For Aesop Westmount, a first venture for the enterprise in a specific North American cultural fabric, we proposed to look back at key components of the identity of its community: its link with water. By this mean, our design proposal seeks to establish a metaphorical bound between cultural identity, space and time.