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Aesop Petite-Bourgogne
Aesop Petite-Bourgogne
Montreal, Canada
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Other Projects by Atelier Carle
Aesop Petite-Bourgogne
Montreal, Canada
Firm
Type
STATUS
Built
YEAR
2017
SIZE
0 sqft - 1000 sqft
BUDGET
Undisclosed
A space related to a great modest history of the city
The district of Petite-Bourgogne in Montreal is closely linked
to the strategic infrastructures that the city had in relationship
to the continental commerce of the early 20th Century.
Close to the Lachine canal, it was once a vivid working-class
neighbourhood that was closely linked to the industrial
activities boarding the canal.
After the decline of the canal by the development of road
transportation, la Petite-Bourgogne became less attractive in
term of real estate but paradoxically became one of the most
popular cabaret scenes for the emerging jazz society coming
from the southern boarder, giving birth to some famous
figures as Oscar Peterson. It was only a decade ago that the
district finally started to see a major renewal, as abandon
industries were transformed in collective housings and new
public spaces were built. Today, it has become one of the
trendiest neighbourhoods of the city.
The concept of the Aesop Petite Bourgogne store evokes the
intimacy of these small venues that housed the jazz scene of
Montreal of the mid-Century. Nested in an old commercial
space of rue Notre-Dame, the architectural approach evoques
the rich and a dark palette of old cabarets mixed with free
standing, rounded shape brass displays that procures a « wrap
around » feel and evoque the gilts of wind instruments of the
area.
The district of Petite-Bourgogne in Montreal is closely linked
to the strategic infrastructures that the city had in relationship
to the continental commerce of the early 20th Century.
Close to the Lachine canal, it was once a vivid working-class
neighbourhood that was closely linked to the industrial
activities boarding the canal.
After the decline of the canal by the development of road
transportation, la Petite-Bourgogne became less attractive in
term of real estate but paradoxically became one of the most
popular cabaret scenes for the emerging jazz society coming
from the southern boarder, giving birth to some famous
figures as Oscar Peterson. It was only a decade ago that the
district finally started to see a major renewal, as abandon
industries were transformed in collective housings and new
public spaces were built. Today, it has become one of the
trendiest neighbourhoods of the city.
The concept of the Aesop Petite Bourgogne store evokes the
intimacy of these small venues that housed the jazz scene of
Montreal of the mid-Century. Nested in an old commercial
space of rue Notre-Dame, the architectural approach evoques
the rich and a dark palette of old cabarets mixed with free
standing, rounded shape brass displays that procures a « wrap
around » feel and evoque the gilts of wind instruments of the
area.
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