Beijing-based People's Architecture Office (PAO) was founded by He Zhe, James Shen and Zang Feng in 2010, and consist of an international team of architects, engineers and urbanists. With the belief that design is for the masses, PAO aims to be conceptually accessible and culturally pragmatic. PAO approaches design from the framework of the realities of scale, global economics and flows, mass production, mass markets and social networks. PAO's projects include the headquarters for 21cake in Beijing, the River Heights Pavilion, and the Tricycle House.