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ZARA x AOYES
ZARA x AOYES
Shanghai, China
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ZARA x AOYES
Shanghai, China
As the Spring Festival of the Year of the Snake approaches, the ZARA x AO YES limited-time space, meticulously designed by SKYnoa, officially opens at Rock Bund. With the design concept of "Chinese Sentiment, Chinese Knot," SKYnoa presents the inspirational collision of the two brands through spatial design, creating a fashion experience for consumers that combines traditional and modern atmospheres.
As a symbolic traditional ornament, the "Chinese Knot" carries riconnotations and profound cultural significance, symbolizing people's aspirations and longings for a happy life. The ZARA x AOYES collaboration features elements of Chinese Knots, zodiac signs, and auspicious flowers, which have been skillfully integrated into the spatial design by SKYnoa, which allows consumers to truly feel the festive atmosphere filled with joy and harmony.
Exterior Decoration | Hand-painted patterns on the glass echo the collaborative elements, endowing the historical building with youthful vitality and creating a modern Spring Festival atmosphere around the exterior of the space. SKYnoa uses lighting fixtures to give the entire space a translucent effect at night, attracting passers-by to enter and interact with the brand's works.
Interior Space | The first thing that catches the eye is the large Chinese knot sculpture, a fashion symbol of this collaboration. The dark red cord running through the entire space not only symbolizes the Year of the Snake but also highlights the brand's enduring creative inspiration. The main color scheme of Chinese red and cement gray enhances the modern feel of the space and further highlights the craftsmanship and design of the displayed works.
Display | SKYnoa highlights the Chinese aesthetic and Eastern ambiance of the works through skillful lighting arrangements, drawing consumers' attention to the displayed items and encouraging interaction. Based on the product categories, the combination of hanging and cabinet displays provides both an independent spatial sense and a cohesive integration within the overall space, showcasing the brand's design philosophy.
As a symbolic traditional ornament, the "Chinese Knot" carries riconnotations and profound cultural significance, symbolizing people's aspirations and longings for a happy life. The ZARA x AOYES collaboration features elements of Chinese Knots, zodiac signs, and auspicious flowers, which have been skillfully integrated into the spatial design by SKYnoa, which allows consumers to truly feel the festive atmosphere filled with joy and harmony.
Exterior Decoration | Hand-painted patterns on the glass echo the collaborative elements, endowing the historical building with youthful vitality and creating a modern Spring Festival atmosphere around the exterior of the space. SKYnoa uses lighting fixtures to give the entire space a translucent effect at night, attracting passers-by to enter and interact with the brand's works.
Interior Space | The first thing that catches the eye is the large Chinese knot sculpture, a fashion symbol of this collaboration. The dark red cord running through the entire space not only symbolizes the Year of the Snake but also highlights the brand's enduring creative inspiration. The main color scheme of Chinese red and cement gray enhances the modern feel of the space and further highlights the craftsmanship and design of the displayed works.
Display | SKYnoa highlights the Chinese aesthetic and Eastern ambiance of the works through skillful lighting arrangements, drawing consumers' attention to the displayed items and encouraging interaction. Based on the product categories, the combination of hanging and cabinet displays provides both an independent spatial sense and a cohesive integration within the overall space, showcasing the brand's design philosophy.
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