projekt: Wink store Deák
client: Wink X
location: 1052 Deák Ferenc u. 10. Budapest
architecture: sporaarchitects
Ádám Hatvani, Tibor Dékány, Dávid Tarcali, Attila Korompay
photo: Danyi Balázs
Shopping is an unavoidable basic form of the urban fabric. Nowadays, shopping has become tightly linked to things besides the simple purchase of goods, increasingly focusing on the experience, the activities and socialising. This is especially important considering that since the early 2000s, the spread of plazas and shopping centers in Budapest have put many of the classic downtown shops out of business, and with it, city life was also significantly diminished. This trend seems to see a positive change in the next 2-3 years, as many stores in the city center are renewed, awakened, reopened, whether individually or as part of a larger project like Fashion Street, the 5th district, or the revival of Andrássy út. Simultaneously, a local grassroots movement can be observed that make temporary use of abandoned locations downtown. The Wink X project part took in this movement and began occupying the empty street shops in the city center, working towards the support and revival of the abandoned downtown spaces through creative concept shops and pop up stores.
Hungarian footwear and accessories label Wink (winkstores.com) recently launched an extensive cross disciplinary collaboration with designers under project Wink X, connecting the brand with local artists, fashion designers, and architects to find synergies and strengthen each other in their respective fields. The project focused on bringing further inspiration, creativity and innovation to Wink’s renewed identity, premium products and shopping experiences. Sporaarchitects joined the project as architects, creating spaces through their perspective that would move beyond the commercial functionalities, challenging the norm and sparking open interpretations in terms of shopping and lifestyle, shopping and creativity, shopping and community.
Under the Wink X project, several concept stores were opened across the city and in its epicentre – the shop designed by Sporaarchitects on Deák Ferenc street, Fashion Street (where else!). The shop is located in the abandoned corner building, condemned for demolition to become the Norman Forster like Zeppelin project, but finally weathered for 40 years and still standing empty, the grand project of the past. The building only works on the ground floor, shops, currency exchange. On the other side is the Kempinsky hotel, the former Chemolimpex Zoltan Gulyas type buildings, the Fashion Street, the Ritz, and around the corner the infamous Váci street, Vörösmarty Square. An ideal location for both business and architecturally, where people could be simultaneously succinct and easy, laid-back, yet elegant, fashionable and cool.
The concept is built up gradually, layer by layer, step by step. The work began as usual, with the removal of the layers superimposed over time. Off with the ceiling from the 90’s, Carpeted Floor, and the "Horcsik" slabs from the 40s emerged (historical construction relics, Gabor-book was revived), a patched site of a previous spiral staircase uncovered. The ceiling was practically ready to get a homogeneous Yves Klein blue, with a wink to the Wink’s brand identity.
The exterior is an arcade inset, where passers by tend to cut off the corner. The façade is covered with perforated, punched galvanized steel sheets, thinning away from the entrance and the window display. The material covers the corner and folds up onto the ceiling as well, and even to the external facade, continuing as the logo. Gleaming but not flaunt, raw yet elegant. Behind the perforation, lighting exposes the structure and the background, and the patterns seem to slip in front of the window display. The borders between the interior and exterior begin to dissolve, rendering it simultaneously open and closed, compact, yet transparent.
Inside, the entire space is covered in poplar in a canyon like manner, forming ledges, and on the ledges sit shoes and bags. Everything is formed with the canyon – the shelves, seats, the checkout counter and window display. Monolithic, "cast" concept, embracing.
The space is sharply divided into two parts visually, the external and the internal, but the one thing that connects the two is the separating façade membrane – the window display. The reflections, the internal and external play of lights blurs the spaces into one, the display becomes the store itself.