Tourism Master Plan at Giza Pyramids: WATG is took a leading role on a globally-significant regional tourism framework plan in Egypt, encompassing one of the world’s most famous cultural treasures: the UNESCO World Heritage Site of Memphis and its Necropolis – the Pyramid Fields from Giza to Dahshur (otherwise known as “The Great Pyramids”).
Our advisory-led master plan focused on the conservation and restoration of tangible and intangible cultural heritage, placemaking, and the identification of significant economic opportunities. It plays a critical role in safeguarding one of the world’s most renowned cultural heritage sites, creating a sustainable tourism destination and setting new standards for cultural preservation, urban revitalization and community integration.
The main objective was to reconnect the Pyramids Complex to its cultural landscape context, and to restore the original processional approach to experiencing the site with reverence and wonder – all under the watchful gaze of the Great Sphinx.