TitletownTech is a 45,000 square foot innovation center built by the NFL's Green Bay Packers; the projects is part of a joint venture with Microsoft to bring new opportunities to the region. Microsoft will have employees based at TitletownTech, including a technologist in residence, who will be a resource to entrepreneurs in the program.
TitletownTech was designed to facilitate new idea generation while respecting the area’s deep heritage in a highly collaborative atmosphere. The modern design reflects Wisconsin’s old mill buildings and industrial past by showcasing brick, steel, and warm woods. It also forecasts the Midwest’s digital future through the use of high-tech glass and state-of-the-art materials.
TitletownTech includes an innovation lab, where entrepreneurs, subject matter experts, and established regional businesses can innovate disruptive new ideas with a focus on: sports, media, and entertainment, digital health, agriculture, environment and water (AEW), and advanced manufacturing and supply chain technology.
The first floor of the expansive atrium features flexible seating, reminiscent of stadium bleachers and encourages people to interact as they transition from the main floor to the second floor.
Titletown Development envisioned TitletownTech as a vibrant center for creativity and a year-round destination. Its spectacular cantilevered glass jewel box was designed as a “trophy case” that celebrates the entire community. Guests can wander up to the second floor or mezzanine, and discover the cafes where there are sofas, couches, and movable seating ideal for casual dining, parties and events.
SGA utilized our Virtual Design and Construction technology to design TitletownTech. The comprehensive building models reflect the commitment to innovation that will be fostered at the new campus.