Add To Collection
Add to Collection
RED Concept Store
RED Concept Store
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
Other Projects by Barberio Colella Architetti
RED Concept Store
RED Concept Store — A cyberpunk-industrial flagship store for a young fashion brand
RED Concept Store was conceived as a retail identity concept for a trendy clothing brand aimed at a young audience, such as secondary school and university students. The brief was not simply to fit out a shop, but to design a flagship store format that could be replicated in premier shopping centres (such as La Rinascente in Milan or Galeries Lafayette in Paris), serving as both a shop and a meeting place. For a generation that views shopping as a social experience, the space had to convey the brand’s identity whilst offering visually appealing environments — perfect for photographing and sharing on social media, evoking the feeling of stepping into a contemporary art gallery. The project was developed for an international invitation-only competition, “MET Retail Identity”, organised by Lima-Commerce on the Desall platform, and presented here under the brand name RED: the proposal by Barberio Colella Architetti received a special mention.
The strategy is based on a palette of raw, brutalist materials. Textured, concrete-effect panels cover all the walls; the floor is made of polished concrete; and the display units — both wall-mounted and freestanding — are made of metal and recycled timber: the result is an industrial, urban feel. Against this austere backdrop, bold red accents are introduced, giving the concept its name and becoming its recognisable signature: the perforated air ducts, the red LED lights on the mirrors, and the curved lounge areas. The brand’s identity, therefore, is not merely applied as decoration: it emerges from the atmosphere, the materials and the light.
In practical terms, the sales area is a large open-plan space with display units along the perimeter and, in the centre, monolithic multifunctional units that organise garments and accessories and serve as a counter for staff. A second, more private area is dedicated to accessories, beauty products and perfumes, offering a more intimate shopping experience. The changing room area, separated by a smoked-glass wall, houses three cubicles with heavy black curtains and features the project’s most iconic element: two large round mirrors backlit in red, facing each other, which create the Droste effect – an infinite reflection, a sort of space-time portal perfect for selfies. The lounge areas, enclosed by curved surfaces formed by taut red threads and furnished with carpet and pouffes, add a contemporary and surprising touch.
The entrance, situated on one of the short sides, is flanked by the shop window and the 60 m² café: the RED Café is visible from the outside and invites visitors to pop in, even just for a coffee, turning their visit into a social experience. The result is a coherent and replicable 400 m² format that demonstrates BCA’s approach to retail: interior architecture that builds brand recognition through the space itself, rather than through a logo repeated everywhere.
Technical details:
Location: Concept for shopping centres
Year: 2024
Client: Lima-Commerce (“MET Retail Identity” international invitational competition, Desall platform)
Typology: Retail — single-brand flagship store (interior design), replicable format
Area: 400 m² (340 m² retail + 60 m² café; 16 × 25 × h 3 m)
Programme: Open-plan sales area, dedicated accessories/beauty/fragrances section, 3 changing rooms, checkout area, café
Status: Concept — Special Mention at the competition (2024)
Designers: Maurizio Barberio, Micaela Colella (Barberio Colella Architetti)
Awards: Special Mention — “MET Retail Identity” (2024)
Main materials: Textured concrete-effect panels, recycled-timber shelves, polished concrete floor, deep-red carpet and pouffes, dark-brown leather daybed, red taut wires (lounge)
RED Concept Store was conceived as a retail identity concept for a trendy clothing brand aimed at a young audience, such as secondary school and university students. The brief was not simply to fit out a shop, but to design a flagship store format that could be replicated in premier shopping centres (such as La Rinascente in Milan or Galeries Lafayette in Paris), serving as both a shop and a meeting place. For a generation that views shopping as a social experience, the space had to convey the brand’s identity whilst offering visually appealing environments — perfect for photographing and sharing on social media, evoking the feeling of stepping into a contemporary art gallery. The project was developed for an international invitation-only competition, “MET Retail Identity”, organised by Lima-Commerce on the Desall platform, and presented here under the brand name RED: the proposal by Barberio Colella Architetti received a special mention.
The strategy is based on a palette of raw, brutalist materials. Textured, concrete-effect panels cover all the walls; the floor is made of polished concrete; and the display units — both wall-mounted and freestanding — are made of metal and recycled timber: the result is an industrial, urban feel. Against this austere backdrop, bold red accents are introduced, giving the concept its name and becoming its recognisable signature: the perforated air ducts, the red LED lights on the mirrors, and the curved lounge areas. The brand’s identity, therefore, is not merely applied as decoration: it emerges from the atmosphere, the materials and the light.
In practical terms, the sales area is a large open-plan space with display units along the perimeter and, in the centre, monolithic multifunctional units that organise garments and accessories and serve as a counter for staff. A second, more private area is dedicated to accessories, beauty products and perfumes, offering a more intimate shopping experience. The changing room area, separated by a smoked-glass wall, houses three cubicles with heavy black curtains and features the project’s most iconic element: two large round mirrors backlit in red, facing each other, which create the Droste effect – an infinite reflection, a sort of space-time portal perfect for selfies. The lounge areas, enclosed by curved surfaces formed by taut red threads and furnished with carpet and pouffes, add a contemporary and surprising touch.
The entrance, situated on one of the short sides, is flanked by the shop window and the 60 m² café: the RED Café is visible from the outside and invites visitors to pop in, even just for a coffee, turning their visit into a social experience. The result is a coherent and replicable 400 m² format that demonstrates BCA’s approach to retail: interior architecture that builds brand recognition through the space itself, rather than through a logo repeated everywhere.
Technical details:
Location: Concept for shopping centres
Year: 2024
Client: Lima-Commerce (“MET Retail Identity” international invitational competition, Desall platform)
Typology: Retail — single-brand flagship store (interior design), replicable format
Area: 400 m² (340 m² retail + 60 m² café; 16 × 25 × h 3 m)
Programme: Open-plan sales area, dedicated accessories/beauty/fragrances section, 3 changing rooms, checkout area, café
Status: Concept — Special Mention at the competition (2024)
Designers: Maurizio Barberio, Micaela Colella (Barberio Colella Architetti)
Awards: Special Mention — “MET Retail Identity” (2024)
Main materials: Textured concrete-effect panels, recycled-timber shelves, polished concrete floor, deep-red carpet and pouffes, dark-brown leather daybed, red taut wires (lounge)
Product Spec Sheet
Were your products used?
Join as a manufacturer to add your products.