The sense of rebellion in Rebel Rebel is inspired by the nature of natural wines, which is their primary focus. Natural wines are your non-typical wines, they push boundaries and go against long standing traditions and methods of winemaking.
We added an element of surprise by bringing a cave component into the space. Inspired by underground wine cellars, we designed a humongous cave wall that became part of the ceiling and inserted singular shelves, that held standalone bottles. The arrangement of bottles is more freeform and free-spirited as compared to neatly stacked shelves in your usual cellars.