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PICC Headquarter office
PICC Headquarter office
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Other Projects by INBO
PICC Headquarter office
Firm
Type
STATUS
Concept
SIZE
500,000 sqft - 1,000,000 sqft
BUDGET
Unknown
INBO partnered with Shanghai Municipal Engineering and Design Institute (SMEDI) and East China Architectural Design & Research Institute (ECADI) to design the new 62.000m2 PICC International Financial Center in Guangzhou.
Guangzhou International Financial City stands at the heart of the city’s third central axis; a dynamic corridor linking Guangzhou Science City and Guangzhou University Town. This strategic hub converges global finance, trade and exhibitions, cutting-edge technology, academic excellence, and sustainable living, embodying Guangzhou’s next-generation urban backbone. More than a skyline, it’s a blueprint for the city’s future over the coming decade. The project is planned on a prime position along the Guangzhou High-Tech innovation axis, situated at the Zhu river front and adjacent to the elevated highway linking Pazhou’s core area, Guangzhou International Financial city, and Guangzhou Science City. As the primary gateway to the Guangzhou International Financial City, it serves as a one-stop, full-service financial hub for the district.
This pivotal location calls for a landmark building that embodies its significance to the city: a new icon for Guangzhou, that stands out from its environment with specific massing, integrating local cultural elements and innovative contemporary design, boosting the city’s global reputation and enhances the daily lives of its citizens. The design responds to the masterplan guidelines and client brief, proposing a 100-meter office tower seamlessly integrated with a three-story podium. The podium’s massing was optimized to maximize river views across multiple levels. Along the elevated highway, its street-level presence creates a memorable impression for passersby, offering glimpses into the PICC innovation hub and its key shared facilities and innovative workspaces.
As a synonymn of the traditional local 'Qilou' characteristic, the ground floor is an open street retail environment, offering pleasant outdoor conditions for sunny and rainy days. The proposed sunken plaza aims to maximize the traffic from the underpass to increase value for the retail functions and stimulate user-friendly connections to metro and river ferry. The permeable ground floor makes the PICC center very welcoming and easy to approach by visitors from all directions.
The towers’ vertical partitioning, achieves a more elegant massing and optimizes the indoor environment. This design floods the corridors with abundant daylight and fresh air while providing interior views that enhance wayfinding and foster a sense of belonging. Simultaneously, it introduces human scale into the floorplan through varied cluster sizes. This approach clarifies individual tenant identities in multi-tenant configurations and offers a unique leasing product for SMEs in challenging economic times.
The integration of green follows the global trend of more healthy and green working environments, not in the first place to attract and retain talent. Besides unmeasurable qualities for the users, It has numerous benefits such as heat-island effect control, flooding risk reduction and providing nature inclusivity.
The penthouse, on top of the building, is the decision-making center of the building. This exclusive space, featuring boardrooms, a sky lounge, negotiation suites, and VIP reception, offers magnificent panoramic views. It also functions as the 'Cloud Nexus' digital hub, leveraging data intelligence to link diverse scenarios, empowering forward-looking decisions and market protection. At night, the illuminated penthouse serves as a recognizable beacon, highlighting the PICC center within the broader region.
Where the penthouse is the decision-making centre, the 4th-6th floor hosts the ‘Brain hub’, PICC’s innovation centre. PICC's innovation strategy centers on INBO's proven i-CAM methodology. Originating from the highly successful Philips High-tech campus in the Netherlands, i-CAM forms the foundation of the proposed new PICC's open innovation business ecosystem.
A vibrant community core and creative development cluster with a variety of formal and informal functions aims to stimulate exchange between the users as the key ingredient for innovation. The three floors include a library, conference facilities, company canteen, contemporary activity based working areas and other informal communication spaces, all connected to the multi-level outdoor roof gardens.
Although the upper levels maintain traditional office configurations, it is the strategically placed shared amenities including pantries, washrooms, and game rooms, that
actively foster interaction between users from different departments or (sister) companies.
Located at the heart of the PICC International Financial Center, the lobby serves as a dynamic hub. All paths converge at the central reception desk, connecting the company’s influence through the ‘veins’ in the landscape, to the entire financial district and beyond. The lobby is a sculptural space of international grandeur, yet intimate in scale. Thoughtfully divided into three distinct zones, a reception area, a coffee lounge, and a dedicated customer relations space.
The complex's terraced design enables seamless integration of low-altitude transportation. Lower podium levels are configured for drone deliveries and future potential drone taxi operations, plus a rooftop helipad, creating a full range of air landing options.
The massing and facade design draw inspiration from local cultural elements: Qilou-inspired balconies and arcades, Lingnan-style patterns within the core and penthouse curtain walls, and the multi-layer detailing of traditional Huo'er roofs on the main facade. To achieve a welcoming, human-scale environment, the podium features a warm-colored, richly decorated façade. The upper-level office tower features a sophisticated business aesthetic with glass and natural stone detailing. While maintaining overall consistency, each façade subtly varies within this material palette to meet the client's brief: a maximum 70% open façade on the riverfront and 50% on the other elevations. The integrated LED lighting emphasizes the façade articulation at night.
The building façade incorporates photovoltaic cells in the curtain wall, generating renewable energy while maintaining aesthetics. A three-tiered approach for the tower façade aims to limit solar gain, while cantilevering volumes and angled facades minimize direct solar exposure, significantly reducing cooling demands and energy consumption. By providing daylight and natural ventilation in the corridors, electricity needs for lighting and mechanical ventilation can be reduced significantly.
The roof gardens serve multiple sustainable purposes: they moderate the microclimate, reduce the urban heat island effect, boost biodiversity, and absorb, filter, and slow rainwater runoff, mitigating flood risks. Furthermore, the building provides an efficient, direct underground link to both metro and river ferry terminals, actively promoting low-carbon public transport use.
Collectively, these features – from energy generation and passive design to habitat creation and transit integration – create a structure deeply connected to its ecological and urban context, minimizing its environmental footprint.
Guangzhou International Financial City stands at the heart of the city’s third central axis; a dynamic corridor linking Guangzhou Science City and Guangzhou University Town. This strategic hub converges global finance, trade and exhibitions, cutting-edge technology, academic excellence, and sustainable living, embodying Guangzhou’s next-generation urban backbone. More than a skyline, it’s a blueprint for the city’s future over the coming decade. The project is planned on a prime position along the Guangzhou High-Tech innovation axis, situated at the Zhu river front and adjacent to the elevated highway linking Pazhou’s core area, Guangzhou International Financial city, and Guangzhou Science City. As the primary gateway to the Guangzhou International Financial City, it serves as a one-stop, full-service financial hub for the district.
This pivotal location calls for a landmark building that embodies its significance to the city: a new icon for Guangzhou, that stands out from its environment with specific massing, integrating local cultural elements and innovative contemporary design, boosting the city’s global reputation and enhances the daily lives of its citizens. The design responds to the masterplan guidelines and client brief, proposing a 100-meter office tower seamlessly integrated with a three-story podium. The podium’s massing was optimized to maximize river views across multiple levels. Along the elevated highway, its street-level presence creates a memorable impression for passersby, offering glimpses into the PICC innovation hub and its key shared facilities and innovative workspaces.
As a synonymn of the traditional local 'Qilou' characteristic, the ground floor is an open street retail environment, offering pleasant outdoor conditions for sunny and rainy days. The proposed sunken plaza aims to maximize the traffic from the underpass to increase value for the retail functions and stimulate user-friendly connections to metro and river ferry. The permeable ground floor makes the PICC center very welcoming and easy to approach by visitors from all directions.
The towers’ vertical partitioning, achieves a more elegant massing and optimizes the indoor environment. This design floods the corridors with abundant daylight and fresh air while providing interior views that enhance wayfinding and foster a sense of belonging. Simultaneously, it introduces human scale into the floorplan through varied cluster sizes. This approach clarifies individual tenant identities in multi-tenant configurations and offers a unique leasing product for SMEs in challenging economic times.
The integration of green follows the global trend of more healthy and green working environments, not in the first place to attract and retain talent. Besides unmeasurable qualities for the users, It has numerous benefits such as heat-island effect control, flooding risk reduction and providing nature inclusivity.
The penthouse, on top of the building, is the decision-making center of the building. This exclusive space, featuring boardrooms, a sky lounge, negotiation suites, and VIP reception, offers magnificent panoramic views. It also functions as the 'Cloud Nexus' digital hub, leveraging data intelligence to link diverse scenarios, empowering forward-looking decisions and market protection. At night, the illuminated penthouse serves as a recognizable beacon, highlighting the PICC center within the broader region.
Where the penthouse is the decision-making centre, the 4th-6th floor hosts the ‘Brain hub’, PICC’s innovation centre. PICC's innovation strategy centers on INBO's proven i-CAM methodology. Originating from the highly successful Philips High-tech campus in the Netherlands, i-CAM forms the foundation of the proposed new PICC's open innovation business ecosystem.
A vibrant community core and creative development cluster with a variety of formal and informal functions aims to stimulate exchange between the users as the key ingredient for innovation. The three floors include a library, conference facilities, company canteen, contemporary activity based working areas and other informal communication spaces, all connected to the multi-level outdoor roof gardens.
Although the upper levels maintain traditional office configurations, it is the strategically placed shared amenities including pantries, washrooms, and game rooms, that
actively foster interaction between users from different departments or (sister) companies.
Located at the heart of the PICC International Financial Center, the lobby serves as a dynamic hub. All paths converge at the central reception desk, connecting the company’s influence through the ‘veins’ in the landscape, to the entire financial district and beyond. The lobby is a sculptural space of international grandeur, yet intimate in scale. Thoughtfully divided into three distinct zones, a reception area, a coffee lounge, and a dedicated customer relations space.
The complex's terraced design enables seamless integration of low-altitude transportation. Lower podium levels are configured for drone deliveries and future potential drone taxi operations, plus a rooftop helipad, creating a full range of air landing options.
The massing and facade design draw inspiration from local cultural elements: Qilou-inspired balconies and arcades, Lingnan-style patterns within the core and penthouse curtain walls, and the multi-layer detailing of traditional Huo'er roofs on the main facade. To achieve a welcoming, human-scale environment, the podium features a warm-colored, richly decorated façade. The upper-level office tower features a sophisticated business aesthetic with glass and natural stone detailing. While maintaining overall consistency, each façade subtly varies within this material palette to meet the client's brief: a maximum 70% open façade on the riverfront and 50% on the other elevations. The integrated LED lighting emphasizes the façade articulation at night.
The building façade incorporates photovoltaic cells in the curtain wall, generating renewable energy while maintaining aesthetics. A three-tiered approach for the tower façade aims to limit solar gain, while cantilevering volumes and angled facades minimize direct solar exposure, significantly reducing cooling demands and energy consumption. By providing daylight and natural ventilation in the corridors, electricity needs for lighting and mechanical ventilation can be reduced significantly.
The roof gardens serve multiple sustainable purposes: they moderate the microclimate, reduce the urban heat island effect, boost biodiversity, and absorb, filter, and slow rainwater runoff, mitigating flood risks. Furthermore, the building provides an efficient, direct underground link to both metro and river ferry terminals, actively promoting low-carbon public transport use.
Collectively, these features – from energy generation and passive design to habitat creation and transit integration – create a structure deeply connected to its ecological and urban context, minimizing its environmental footprint.
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