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118 Fuzhou road Music Hub
118 Fuzhou road Music Hub
Shanghai, China
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Other Projects by INBO
118 Fuzhou road Music Hub
Shanghai, China
Firm
Type
STATUS
Built
YEAR
2024
SIZE
25,000 sqft - 100,000 sqft
BUDGET
Undisclosed
One block away from the world-famous Shanghai Bund, amidst some of the most impressive architecture from the 20th century, sits a seemingly modest building. Not many passers-by will recognize the complex on 118 Fuzhou road as the pioneering masterpiece in the history of reinforced concrete structures that it is. Japanese architect Okano first designed the warehouse in 1924, followed by the office building in front of it in 1939.
Maybe even more significant is the role it played after 1945 for the United Nations Relief and Rehabilitation Administration (UNRRA) and later the Chinese National Relief and Rehabilitation Administration (CNRRA) to support the center that provided help to people who suffered from the second world war.
Early in the 20th century Fuzhou road became a thriving street with numerous bookstores, esteemed restaurants, cinemas, theatres and sing-song houses, gaining fame as the first street of Chinese culture. Even though the city changed substantially in the decades that followed and Fuzhou road isn’t the thriving culture street it was at its heyday, one can still feel Shanghai’s memorable past here.
In 2007 the Shanghai government implemented a plan for the preservation of heritage roads within the city. A total of 144 roads, including lilongs were identified for protection. Fuzhou road is one of them. And the goal of the preservation is not only to protect the magnificent architecture, but to revitalize Fuzhou road into a vibrant culture street once again. This time with an inspiring mix of traditional and contemporary Chinese and Western arts and crafts.
The complex on number 118 will play a key role in the renewed 21st century version of the Fuzhou Road culture street. It will undergo a metamorphosis, with respect to its past, to become a new hotspot for culture, music and entertainment in the city. The program includes the China headquarter of Billboard, co-working spaces, studio’s, galleries, retail and f&b venues.
As part of the historical Bund zone, the facade has a protected heritage status. Therefore, the biggest challenge of this assignment was how to attract younger generations when only renovation of the old facade is allowed. How to create an inviting and inspiring new environment for music and entertainment enthusiasts?
The design team of INBO proposed an intervention that radically changed the use and appearance of the complex. The windows of the ground floor were removed and an interactive open space with contemporary expression was created a few meters behind the original façade. This space is the interface between the city and the building; the interface between the public space and the community inside. The new ground floor includes a big public stair that functions as the main entrance for the whole complex that consists of two buildings.
Mr. Mark Dekker, former guest professor at the Technical University of Delft and currently CEO of INBO Asia: “By opening the ground floor, we extended the public space into the building, with the aim to create an environment for enthusiasts and professionals to mingle, build new friendships and collaborations, hang-out and even perform.
Based on decades of global experience with the design of environments for innovation, INBO developed the i-CAM methodology. The world renown R&D campus INBO designed for PHILIPS in The Netherlands is proof of the effectiveness of the i-CAM methodology. The experience tells us that the success of these innovation and creative environments not only depends on the design (hardware) but also on the ‘software’ and ‘orgware’. Or in short: how to create the conditions to attract and retain the right talented people and the ability to organize the exchange of knowledge and ideas.
Where many architects see their design at the center, we believe the ‘hardware’ should be supportive for the ecosystem. We see i-CAM as the foundation for our work and we apply its logic to all type of projects, including here at Fuzhou road.”
As of November 2024, Billboard China’s headquarter has moved in, soon to be followed by other tenants and the retail units on the ground floor, bringing this new city hotspot to life.
Pictures by Highlite
Maybe even more significant is the role it played after 1945 for the United Nations Relief and Rehabilitation Administration (UNRRA) and later the Chinese National Relief and Rehabilitation Administration (CNRRA) to support the center that provided help to people who suffered from the second world war.
Early in the 20th century Fuzhou road became a thriving street with numerous bookstores, esteemed restaurants, cinemas, theatres and sing-song houses, gaining fame as the first street of Chinese culture. Even though the city changed substantially in the decades that followed and Fuzhou road isn’t the thriving culture street it was at its heyday, one can still feel Shanghai’s memorable past here.
In 2007 the Shanghai government implemented a plan for the preservation of heritage roads within the city. A total of 144 roads, including lilongs were identified for protection. Fuzhou road is one of them. And the goal of the preservation is not only to protect the magnificent architecture, but to revitalize Fuzhou road into a vibrant culture street once again. This time with an inspiring mix of traditional and contemporary Chinese and Western arts and crafts.
The complex on number 118 will play a key role in the renewed 21st century version of the Fuzhou Road culture street. It will undergo a metamorphosis, with respect to its past, to become a new hotspot for culture, music and entertainment in the city. The program includes the China headquarter of Billboard, co-working spaces, studio’s, galleries, retail and f&b venues.
As part of the historical Bund zone, the facade has a protected heritage status. Therefore, the biggest challenge of this assignment was how to attract younger generations when only renovation of the old facade is allowed. How to create an inviting and inspiring new environment for music and entertainment enthusiasts?
The design team of INBO proposed an intervention that radically changed the use and appearance of the complex. The windows of the ground floor were removed and an interactive open space with contemporary expression was created a few meters behind the original façade. This space is the interface between the city and the building; the interface between the public space and the community inside. The new ground floor includes a big public stair that functions as the main entrance for the whole complex that consists of two buildings.
Mr. Mark Dekker, former guest professor at the Technical University of Delft and currently CEO of INBO Asia: “By opening the ground floor, we extended the public space into the building, with the aim to create an environment for enthusiasts and professionals to mingle, build new friendships and collaborations, hang-out and even perform.
Based on decades of global experience with the design of environments for innovation, INBO developed the i-CAM methodology. The world renown R&D campus INBO designed for PHILIPS in The Netherlands is proof of the effectiveness of the i-CAM methodology. The experience tells us that the success of these innovation and creative environments not only depends on the design (hardware) but also on the ‘software’ and ‘orgware’. Or in short: how to create the conditions to attract and retain the right talented people and the ability to organize the exchange of knowledge and ideas.
Where many architects see their design at the center, we believe the ‘hardware’ should be supportive for the ecosystem. We see i-CAM as the foundation for our work and we apply its logic to all type of projects, including here at Fuzhou road.”
As of November 2024, Billboard China’s headquarter has moved in, soon to be followed by other tenants and the retail units on the ground floor, bringing this new city hotspot to life.
Pictures by Highlite
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