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Lilly Pulitzer - Palm Beach
Lilly Pulitzer - Palm Beach
Palm Beach, FL, United States
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Other Projects by Little Diversified Architectural Consulting
Lilly Pulitzer - Palm Beach
Palm Beach, FL, United States
Type
STATUS
Built
YEAR
2025
SIZE
1000 sqft - 3000 sqft
Located in the heart of Palm Beach’s Worth Avenue, the 2,700-square-foot Lilly Pulitzer Flagship Store Renovation reimagines a heritage retail destination while preserving the brand’s unmistakable optimism, color, and high-energy spirit. Set within the avenue’s luxe, Mediterranean-inspired fashion district, the project carefully integrates new architectural and experiential elements into an existing footprint—elevating the store’s presence and performance while maintaining a sense of familiarity for longtime guests.
Guided by a proven design toolkit refined through more than 30 Lilly Pulitzer projects nationwide, the team introduced targeted upgrades that modernize the environment without compromising its identity. A new architectural arch language reinforces Lilly’s signature charm and creates a cohesive spatial rhythm throughout the store. Updated lighting enhances color clarity and visual merchandising impact, while refreshed finishes bring a renewed polish to the interiors. Enhanced perimeter wall fixturing improves flexibility and display capacity, supporting seasonal storytelling and high-performing product presentation.
A centerpiece of the renovation is the bespoke Design Studio—an elevated, customer-forward experience that invites personalization and creativity. Designed to support custom, one-of-a-kind garments, the studio expands the flagship’s role beyond shopping into brand immersion, offering guests a more intimate connection to Lilly’s celebratory lifestyle and expressive design language—where saturated color, intricate artistry, and layered detail create a sense of “wearable sunshine.”
Delivered within a tight construction window, the project required close coordination among the client, project management team, general contractor, landlord, and local review authorities. The resulting flagship improves circulation, maximizes merchandising opportunities, and brings renewed energy and sophistication to the customer journey. Fresh, elevated, and unmistakably Lilly, the renovated store strengthens the brand’s presence along Worth Avenue while honoring its deep connection to Palm Beach.
Guided by a proven design toolkit refined through more than 30 Lilly Pulitzer projects nationwide, the team introduced targeted upgrades that modernize the environment without compromising its identity. A new architectural arch language reinforces Lilly’s signature charm and creates a cohesive spatial rhythm throughout the store. Updated lighting enhances color clarity and visual merchandising impact, while refreshed finishes bring a renewed polish to the interiors. Enhanced perimeter wall fixturing improves flexibility and display capacity, supporting seasonal storytelling and high-performing product presentation.
A centerpiece of the renovation is the bespoke Design Studio—an elevated, customer-forward experience that invites personalization and creativity. Designed to support custom, one-of-a-kind garments, the studio expands the flagship’s role beyond shopping into brand immersion, offering guests a more intimate connection to Lilly’s celebratory lifestyle and expressive design language—where saturated color, intricate artistry, and layered detail create a sense of “wearable sunshine.”
Delivered within a tight construction window, the project required close coordination among the client, project management team, general contractor, landlord, and local review authorities. The resulting flagship improves circulation, maximizes merchandising opportunities, and brings renewed energy and sophistication to the customer journey. Fresh, elevated, and unmistakably Lilly, the renovated store strengthens the brand’s presence along Worth Avenue while honoring its deep connection to Palm Beach.
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