The architecture practice Camenzind Evolution, in close collaboration with their renowned client Swiss Life, have designed and created 46 outstanding individual 2.5'4.5 room maisonettes and flats, with a highly innovative concept.
The client's aim was to develop 46 individual 2.5 ' 4.5 room maisonettes and flats which would go beyond mere functionality and thus, offer an outstanding added value as well as have their own exclusive identity. This approach responds to the today's increasing need of individuality and plurality in our society. Therefore, the development of the K.I.S.S. design put the future tenants and their personal lifestyles at the very center of its thinking.
The prerequisite for this exciting project was an intensive market research study of the area, its infrastructure, its typical employers and their respective income class. This crucial knowledge, combined together with the Sinus-Milieu Model, helped gathering potential customers of similar lifestyles and perceptions into three specific target groups.
The result was a bold concept of individual maisonettes and flats with striking interior designs. The tenants were given the choice between three exemplary apartment types, offering uniquely individual experiences. This created an entirely new living concept, enabling the choice between apartments based on identical layouts, but with their very own distinctive character, and carrying names such as CLASSIC, INDUSTRIAL and FUNKY.
FUNKY ' stands for K/Cool, Insiders, Snowboarders and Surfers/sea-lovers (K.I.S.S). In the Funky Flat the bathroom has a porthole window and graffiti graphics on the open plan living room main wall.
CLASSIC ' stands for K/Cultured, International, Subtle and Style-consciousness (K.I.S.S). Wooden floors and light, matching colors in the kitchen, bathroom and living/eating room offer a fresh, comfortable space.
INDUSTRIAL ' stands for K/Clear, Industrial, Sovereign and Sympathetic (K.I.S.S). Clear and contemporary exposed concrete, stainless steel in the kitchen and plywood panels add their own character tho this flat.
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