Icebreaker is an iconic Kiwi brand, steadily growing in international markets. With growth of the business set to make another leap, Icebreaker decided to relocate its headquarters from Wellington and bring together two offices in Auckland.
As such, Jasmax worked with them to bring these two groups together in a unified, exciting setting which rewarded the commitment of their loyal team.
Focussing on a palette of natural local vernacular materials, rammed earth walls were installed using soils handpicked and sourced from a nearby quarry. While Macrocarpa timbers, and brick and black steel used throughout reference the industrial history of McKelvie street.
Where possible the use of toxic, composite or non-recyclable materials was avoided, opting for raw, ‘honest’ materials such as goat’s wool carpet and solid timber finishes, and a committed selection of layers of materiality, found objects and greenery were sourced to give fitout a real sense of Icebreaker meets Ponsonby.
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