CORE worked with the owners of Dryy, Seoha Woo and Ken Sandy, to develop an innovative new garment care retail concept focused on customer service and community engagement.
CORE studied factors such as convenience, customer loyalty, the effects of mobile apps, and concierge services to fine-tune Dryy’s operating model and establish a strong visual identity for the brand. The new retail model encourages personal interaction with knowledgeable staff, shifting away from the client’s original valet/pick-up and delivery service concept with limited face-to-face interaction. Pulling inspiration from laundering equipment, geometric layering and rounded rail elements are incorporated into the design throughout the space, conveying a modern and intuitive experience. Numerous programmatic elements actively engage the customer. A consultation zone provides a counter for customers to sit down with staff members to establish their service preferences or discuss care requirements for a special item. For speed of service, guests queue along an education wall with pricing and give-away displays for garment drop-off or pick-up at the interactive POS. Integrated seating areas allow for community workshops, presentations or group fittings. To emphasize Dryy’s key brand promise of transparency and trust, the design purposefully exposes the working areas beyond the POS counter, encouraging guests to interact with tailors and staff for a truly interactive customer experience.
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