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Chocólatras Anônimos
Chocólatras Anônimos
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Other Projects by estúdio254 human-centered architecture
Chocólatras Anônimos
STATUS
Built
YEAR
2023
SIZE
0 sqft - 1000 sqft
Located in Pontal Shopping in Porto Alegre, the new Chocolatras Anônimos store was conceived as a space of experimentation for the brand, functioning as a laboratory to test solutions that may be incorporated into future locations. Positioned in a strategic setting, with access from both the interior of the shopping mall and the waterfront of Guaíba Lake, it expands its relationship with the city while accommodating different modes of use.
The project is grounded in the brand’s core concept: the act of giving. Through an immersion in the rituals and habits associated with chocolate consumption, the design translates this gesture into spatial experience. More than a product, chocolate is understood as a medium of affection, capable of creating connections and marking moments - and the architecture becomes an extension of this narrative.
The spatial organization responds both to operational requirements and to the intention of bringing users closer to the process. The cake freezer is positioned outside the counter, allowing direct access to the product and encouraging a more immediate relationship with consumption. Meanwhile, the ice cream area highlights the act of preparation, with the display positioned in full view, emphasizing making as part of the experience.
The layout explores two access fronts and different modes of occupancy. The hybrid service, between quick consumption and longer stays, unfolds into three spatial conditions: the interior, the area integrated with the mall and the space facing the waterfront, offering views and direct engagement with Guaíba Lake. This diversity expands the ways in which the space can be appropriated and connects the brand experience to the urban context.
The architectural language translates the concept in a playful yet non-literal manner. The red ribbon, a recurring element in the brand’s packaging and a symbol of gifting, is reinterpreted through spatial details, creating a subtle and recognizable identity. In the ceiling, a grid structure organizes the lighting, defines spatial zones and subtly references the geometry of a chocolate bar.
Materiality, color and lighting are designed to construct a sensory atmosphere aligned with the brand’s universe, extending into the physical environment the sensations evoked by chocolate. In this way, the project moves beyond being a point of sale and becomes an environment that enhances the experience, transforming consumption into a moment of exchange, celebration and presence.
The project is grounded in the brand’s core concept: the act of giving. Through an immersion in the rituals and habits associated with chocolate consumption, the design translates this gesture into spatial experience. More than a product, chocolate is understood as a medium of affection, capable of creating connections and marking moments - and the architecture becomes an extension of this narrative.
The spatial organization responds both to operational requirements and to the intention of bringing users closer to the process. The cake freezer is positioned outside the counter, allowing direct access to the product and encouraging a more immediate relationship with consumption. Meanwhile, the ice cream area highlights the act of preparation, with the display positioned in full view, emphasizing making as part of the experience.
The layout explores two access fronts and different modes of occupancy. The hybrid service, between quick consumption and longer stays, unfolds into three spatial conditions: the interior, the area integrated with the mall and the space facing the waterfront, offering views and direct engagement with Guaíba Lake. This diversity expands the ways in which the space can be appropriated and connects the brand experience to the urban context.
The architectural language translates the concept in a playful yet non-literal manner. The red ribbon, a recurring element in the brand’s packaging and a symbol of gifting, is reinterpreted through spatial details, creating a subtle and recognizable identity. In the ceiling, a grid structure organizes the lighting, defines spatial zones and subtly references the geometry of a chocolate bar.
Materiality, color and lighting are designed to construct a sensory atmosphere aligned with the brand’s universe, extending into the physical environment the sensations evoked by chocolate. In this way, the project moves beyond being a point of sale and becomes an environment that enhances the experience, transforming consumption into a moment of exchange, celebration and presence.
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