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AESOP Fillmore Street  

AESOP Fillmore Street

San Francisco, CA, United States

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AESOP Fillmore Street

San Francisco, CA, United States

Firm
NADAAA
Type
Commercial › Retail
YEAR
2012
Housing various skin-care and health products of Aesop, the space of the store is narrow and deep; the shot-gun organization is laid out asymmetrically with products framed in recycled boxes randomly stacked on one wall, the entire depth of the space.
The opposing wall is clad in cork--pure, seamless and unfettered by any intricacy. Using the strict repetitive organization of the Aesop bottle-- a leitmotif of the brand-- the random stacking of boxes acts to downplay the regimented nature of the brand.

*NADAAA Boston and New York Office Design

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