Global art installation in 8 countries 26 cities 51 stores for UNIQLO
concept : colorful wind
2014 spring - emmanuelle has created an installation for the launch of UNIQLO's spring item, "LINEN". Linen's breathable and cool feelings, its soft and supple texture, were expressed in the installation as the colorful and refreshing spring breeze.
The paper strands in 100 shades of colors are floating and swaying above the mannequins, giving the feel of standing in the spring breeze. The gentle swaying motion of the floating volume of colors is expressing the beginning of new season on the colorful wind. Beginning from Ginza flagship store then to other flagship stores, like Fifth Avenue NY and 311 Oxford Street London, it is a simultaneous 26 global cities art installation in 8 countries (51 stores). The installation started at Ginza flagship store, Tokyo on its facade and the glass case. The main glass case uses approximately 2,400 strands of 4.7m long colored paper in 100 shades. For the facade, 100 shades of square paper fill up the 7m high board, where colors seem to float up into the air.