Global art installation in 8 countries 26 cities 51 stores for UNIQLO

concept : colorful wind

2014 spring - emmanuelle has created an installation for the launch of UNIQLO's spring item, "LINEN". Linen's breathable and cool feelings, its soft and supple texture, were expressed in the installation as the colorful and refreshing spring breeze.

The paper strands in 100 shades of colors are floating and swaying above the mannequins, giving the feel of standing in the spring breeze. The gentle swaying motion of the floating volume of colors is expressing the beginning of new season on the colorful wind.
Beginning from Ginza flagship store then to other flagship stores, like Fifth Avenue NY and 311 Oxford Street London, it is a simultaneous 26 global cities art installation in 8 countries (51 stores).
The installation started at Ginza flagship store, Tokyo on its facade and the glass case. The main glass case uses approximately 2,400 strands of 4.7m long colored paper in 100 shades. For the facade, 100 shades of square paper fill up the 7m high board, where colors seem to float up into the air.

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vimeo

100 colors no.2 / colorful wind for UNIQLO

Tokyo, Japan

Other Projects by emmanuelle moureaux INC.

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Sugamo Shinkin Bank / Ekoda Branch

100 colors no.3 / Shinjuku Central Park

100 colors no.1 / Shinjuku Mitsui Building

100 colors no.2 / colorful wind for UNIQLO

Tokyo, Japan

Product Spec Sheet

Collaborating Firms

Team

Articles

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100 colors no.2 / colorful wind for UNIQLO

Tokyo, Japan

Other Projects by emmanuelle moureaux INC.

100 colors no.47 "TIMELINE"

100 colors no.37

100 colors no.35

PATEK PHILIPPE / 100 colors flowers

I am here

color mixing

COLOR OF TIME

Universe of Words

creche ropponmatsu

Slices of Time

mirai

1000 COLORS WAVE

Forest of Numbers

sparkling bubbles for Coca-Cola

shinjuen / nursing home

Sugamo Shinkin Bank / Nakaaoki Branch

Mama Smile

Sugamo Shinkin Bank / Ekoda Branch

100 colors no.3 / Shinjuku Central Park

100 colors no.1 / Shinjuku Mitsui Building

100 colors no.2 / colorful wind for UNIQLO

Tokyo, Japan

Product Spec Sheet

Collaborating Firms

Team

Articles