Designed by HWKN the new YOTEL Williamsburg will position the hotel as one of the most iconic buildings in New York and a landmark gateway to Williamsburg.
Situated next to the BQE, the building's design negotiates between the elevated roadway and the surrounding neighborhood by way of an elevated plinth. At street level it is greets the pedestrian with large retail exposures. At the level of the BQE is a vibrant rooftop garden atop which rises the 110 key YOTEL tower. The tower is topped by a limited number of condominiums that offer an expansive view of Brooklyn, the East River and Manhattan beyond. The tower's facade is designed to be a new landmark for the area that is as much about what happens within as the frenetic city around the site.
Taking cues from traditional architectural elements of Brooklyn, the primarily monochrome tower features a cascading, shingle effect façade that gradates in tone and finish to create a unique yet timeless form through its simplicity.