Hong Kong’s first Y NOT Pop-up Store is the latest work of celebrated interior designer Andy Tong, whose design exemplifies YNOT’s theme of “Design By Breaking Through Boundaries”. With his mastery of minimalism and his perceptive intuition in oriental aesthetics, Andy brilliantly conveys the idea of and declares YNOT’s self-esteemed and lively image in the store by ingeniously utilizing colour tones and different materials, and inspiringly arranging product display.
Blending objects with visual arts, creating a new type of trend-setting aesthetics Andy’s creative approach to designing the retail space is to blend concrete objects with visual arts, and he further enhances this unique style with display racks in irregular geometry, pure white colour tone which pronounces the beauty of the Orient, random arrangement of spotlights and display cabinets in three-dimensional hollowed-out trapezoid. In addition to displaying the products, Andy’s design has enlarged and maximized the space being perceived by applying geometric addition, producing a visual effect of expansion of space on the customers and giving the customers a refreshing shopping experience which contrasts distinctively with the bustling streets outside the store.
In order to make prominent the distinguishable features of the irregular cutting and the openwork of YNOT’s items, Andy has skilfully applying linear concepts in designing the display racks, and the three-dimensional hollowed-out display cabinets are placed in various spots in the store. Individuals will perceive the space differently from different spots in the store, introducing a dramatic effect on the customers’ visual perception. Andy’s design faithfully interprets the brand’s ideas of creation without limits, and it also truly reflects Andy’s unique and extraordinary style of interior design. Furthermore, the large display rack placed at the centre of the store is the main object of attention. His design applies geometry and interweaving unparalleled linear shapes to the display racks and cabinets that are fully utilized in which the ladies section and the accessories section are divided clearly, without the shop floor appearing crammed. Andy’s design genuinely exhibits the concept of this collaboration work of the brand’s “Why Not” essence.