To strengthen the positioning and awareness of one of the main Beijing shopping mall, Xidan Joy City, the concept of “Rose” concept blending with leisure spatial arrangement will be incorporated into the whole design of Central Atrium.
After a year of planning and designing, and four months of construction, the Xidan Joy City central atrium, with total area 550sqm, becomes “ALIVE” again, plus “Romantic”! The unique and contemporary design of four 9500mm high “Roses” posts as the center of vision displaying on acrylic stone with different LED back lights have made the shopping mall come alive. Designer has used 4100mm LED as the backlights and 2955mm as the emitting paddle lights to create yellow, white, pink and purple pink colors to provide different atmospheres of the interior space of the central atrium. To create a very romantic impression of the environment, the “Rose” posts have penetrating lights of different colors and can change color throughout the day. The posts lower points are like a flower growing from a planter to create greenery environment visual. Out of the planters are strong unique forms of stems spiraling towards the flower heads that holds the ceiling in its place. The flower paddles spread out to form the “Rose” shapes and delineated the directing strong ceiling lines arranged to lead from the outline of the “Rose” paddles lines.
On the ceiling, the penetrating pores emit sprinkling lights acting as the Milky Way to enhance the “Romantic” atmosphere. The modern geometric lighting line is formed along by the Rose style to enhance “Rose” concept and pattern. The ventilating shafts are treated with passion as they are well painted with white color to be decorated like “Rose” flowers along the walls. The “Rose” pieces of paddles hovers around to shape the “Rose” flower forms. With concealed lighting as the midpoints of the roses, each ventilating shafts glow to emphasize the dramatic effects of “Rose” impression.
To create the leisure and relax environment, the whole atrium is so artistically designed that fountains and seating area have been created to give off the passive mood. By the reflection of the water, the concealed lights of the planters from the “Rose” posts enhance the romantic atmosphere of the shopping center to the public. The fountain is specially designed surrounding by “reeds”, which are made by innovative technology “optical fiber”. Each individual reed has LED lights at the tips, not only to shine the way, but also acts as the partition for the seating area. Moreover, by the use of artificial stone, it gives off a luxury context to the internal space. The artificial stone seats are layered and staggered of sitting pieces to allow lights to transmit from the suppressed joints in between. The seating in multiple cutting edges style is mainly to provide private spaces to each section. With “Reeds” fountains placed in the middle of the artificial stone seating, it creates more individual seating corner for the public. The strong line floor patterns are designed to resemble the strong lines of the ceiling. Not only that, the floor pattern is washed to create a light compared to the dark rough texture concept of spatial differences. A leisure and romantic atmosphere is created and permeated throughout the place. To create a permanent Green and thematic leisure area, designer selected durable materials, including optical fibre, artificial stone, plant, LED lighting, etc, to construct the structure. In order to secure the quality control, our technicians and staff had to travel from Hong Kong to Beijing to closely monitor the delivery of the design and installation.
This is a pioneer project blending with interior and architecture design of a modern shopping arcade located in an ancient China capital during the western festival. The combination of eastern and western culture in the design and the sophisticated presentation of it not only obtained people’s appreciation but also helped generate the business opportunities.