Design concept The theme of this design is sharing happiness with our loved ones during Chinese New Year. Reddish orange is chosen as the main tone while the Chinese character ‘囍’ (double happiness) is the focus of the design. The most impressive part is the huge ‘double happiness’ archway which is over 20 feet tall. There is an 80-foot long ‘happiness corridor’ along the forecourt, formed by 5 sets of 3-dimensional ‘double happiness’ screen. Decorated with various traditional Chinese patterns, the entire design demonstrates a perfect blend of Chinese characters and carving.
Besides, as windows are the channels through which people inside a flat connect with the outside world, open-and-shut window frames are used to represent interpersonal relationships throughout the design. Also, as the Chinese New Year and the Valentine’s Day are very close to each other this year, some wedding elements including patterns on the window frames are also adopted, bringing forth some romantic feelings. As to the choice of colors, apart from the traditional red and date red, shocking pink and bright orange is added to enhance the overall vitality and attractiveness.
Request from the client Impress the visitors with the joyful atmosphere of traditional Chinese New Year and highlight the romantic feeling of the Valentine’s Day at the same time. Maintain a fashionable style and attract customers from different age groups.
Design difficulties/challenges Have to strike a balance between traditional Chinese elements and sense of modern. The choices of colors are also limited because of the tradition of the Chinese New Year. Solutions for the difficulties Choose ‘double happiness for all families’ as the theme so as to cater for customers of all ages and create a joyful and harmonious feeling. Apart from the traditional red and date red, the designer made a breakthrough to integrate shocking pink and bright orange into the design, enriching the overall visual effects and enhancing both the vitality and sense of fashion. Traditions and modernism are therefore combined flawlessly.