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Wuhan Qincheng MixC One at Alibaba Headquarters
Wuhan Qincheng MixC One at Alibaba Headquarters
Wuhan, China
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Other Projects by 10 Design
Wuhan Qincheng MixC One at Alibaba Headquarters
Wuhan, China
10 Design, part of Egis’ Architecture Line, has completed the design for Wuhan Qincheng MixC One, the retail section of Alibaba’s regional headquarters development in Wuhan, China. Seamlessly integrated with two office towers atop the podium, the retail mall is co-developed by Alibaba and CR Land to serve the work community and adjacent residents.
Wuhan Qincheng MixC One is conceptualized as a physical representation of the Alibaba’s branding identity, known for its expansive digital ecosystem spanning across e-commerce, entertainment, cloud computing and FinTech services. The new retail hub is part of Alibaba’s long-term vision to create a seamless omnichannel retail ecosystem that combines the seamless, immersive experience of online shopping with tangible, interactive aspects of physical retail.
The design is built around the idea of pixels, the fundamental unit of digital communication, which here represents both modularity and connectivity. The pixel motif informs a modularised approach in both the spatial organisation and design details throughout the mall. The multi-loop circulation allows for efficient navigation while creating multiple atriums and zones of varied themes.
The main atrium, animated by a collection of illuminated viewing platforms, functions as a dynamic hub for large-scale events and brand activations. Interactive installations are curated year-round, drawing visitors while strengthening the connection to online communities. The platforms are also flexible for hosting pop-up stores, events and exhibitions, transforming the retail space into a platform of infinite possibilities.
Natural light streams in from the skylights above during the day, creating dynamic contrasts and shadows throughout the space. At night, diffused lighting emanates on the geometric ceiling modules, rendering a soft and soothing ambience. The top floors are open towards the rooftop garden. The permanent installation, “Hoho” by Dutch artist Florentijn Hofman, invites visitors to explore the public open space and enjoy the views towards the city skyline.
Material selection reinforces the pixel concept while emphasising functionality and sustainability. Metal finishes, including champagne-coloured stainless steel, are used for ceiling cladding and railings, providing a tactile modernity, while gradient laminated glass panels and wooden flooring lends additional visual depth across featured spaces, balancing durability with aesthetic appeal.
Wuhan Qincheng MixC One is a flagship project that goes beyond retail, combining Alibaba’s culture of innovation and CR Land’ commitment to elevate the quality of life for urban dwellers. By translating the notion of pixels into a holistic design language, the development creates a hybrid space where the digital and physical converge, offering a versatile retail space to serve the ever-changing needs of modern consumers.
Wuhan Qincheng MixC One is conceptualized as a physical representation of the Alibaba’s branding identity, known for its expansive digital ecosystem spanning across e-commerce, entertainment, cloud computing and FinTech services. The new retail hub is part of Alibaba’s long-term vision to create a seamless omnichannel retail ecosystem that combines the seamless, immersive experience of online shopping with tangible, interactive aspects of physical retail.
The design is built around the idea of pixels, the fundamental unit of digital communication, which here represents both modularity and connectivity. The pixel motif informs a modularised approach in both the spatial organisation and design details throughout the mall. The multi-loop circulation allows for efficient navigation while creating multiple atriums and zones of varied themes.
The main atrium, animated by a collection of illuminated viewing platforms, functions as a dynamic hub for large-scale events and brand activations. Interactive installations are curated year-round, drawing visitors while strengthening the connection to online communities. The platforms are also flexible for hosting pop-up stores, events and exhibitions, transforming the retail space into a platform of infinite possibilities.
Natural light streams in from the skylights above during the day, creating dynamic contrasts and shadows throughout the space. At night, diffused lighting emanates on the geometric ceiling modules, rendering a soft and soothing ambience. The top floors are open towards the rooftop garden. The permanent installation, “Hoho” by Dutch artist Florentijn Hofman, invites visitors to explore the public open space and enjoy the views towards the city skyline.
Material selection reinforces the pixel concept while emphasising functionality and sustainability. Metal finishes, including champagne-coloured stainless steel, are used for ceiling cladding and railings, providing a tactile modernity, while gradient laminated glass panels and wooden flooring lends additional visual depth across featured spaces, balancing durability with aesthetic appeal.
Wuhan Qincheng MixC One is a flagship project that goes beyond retail, combining Alibaba’s culture of innovation and CR Land’ commitment to elevate the quality of life for urban dwellers. By translating the notion of pixels into a holistic design language, the development creates a hybrid space where the digital and physical converge, offering a versatile retail space to serve the ever-changing needs of modern consumers.
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