Evrenol Architects has developed a large-scale mixed-use masterplan for a 151,163-square-metre site along Heydar Aliyev Avenue 105, transforming a former industrial zone into a contemporary urban district within the city’s primary development corridor.
Located along the axis connecting Heydar Aliyev Boulevard and Volidarski Street, the masterplan reflects the design team’s interpretation of Roman urban planning principles, organising the scheme around two primary spines: the Cardo, conceived as a commercial promenade lined with shops and public amenities, and the Decumanus, which structures the residential quarters. Together, these intersecting axes establish a legible urban framework that promotes walkability, orientation, and spatial continuity across the development.
At the heart of the project, the commercial centre functions as a civic and economic hub accommodating intense pedestrian and vehicular movement between Heydar Aliyev Boulevard and the adjacent metro station. At its centre, Ateşgah Square forms the project’s primary urban focus, defined by a parametric canopy that provides spatial identity and a focal point. This public square connects the northern and southern residential zones, reinforcing the commercial centre’s role as both a social gathering space and a key distributor of urban life across the masterplan.
Above the commercial base, the rooftops of the commercial centre are transformed into landscaped terraces and recreational gardens, providing shared outdoor spaces for residents while reinforcing visual continuity across the site. This elevated green network supports social interaction, improves microclimatic conditions, and contributes to the project’s sustainable design strategy.
The plan distributes four distinct residential block typologies across three development zones. Characterised by dynamic façades and terraced massing, the blocks introduce rhythm, variation and permeability into the urban fabric, while maximising daylight access, views and outdoor living opportunities. These stepped forms also contribute to a softer skyline, mediating between the boulevard scale and the surrounding residential context.
Marking the boulevard frontage, a parametrically designed tower introduces a sculptural vertical element to the development. Its fluid geometry establishes a visual dialogue with the nearby Heydar Aliyev Center, while responding sensitively to the scale, movement and architectural language of Heydar Aliyev Boulevard. Together, the tower and the horizontal residential blocks create a balanced urban composition that integrates density, public life, and contemporary architectural expression.