WILD IZAKAYA, a new project by Wild Group* in the City of London, was conceived as a contemporary interpretation of the traditional Japanese izakaya: open, social, energetic and centered around food as performance. DA Bureau developed the interior around the kitchen as the main element of the space, making preparation, produce and interaction between chefs and guests fully visible. Rather than creating a formal fine-dining environment, the project draws on the lively, communal atmosphere of Tokyo dining culture, where counters, long benches and open displays encourage communication and a sense of immediacy. The concept is also rooted in an architectural honesty that avoids decorative excess and allows every element to emerge from the logic of use, structure and atmosphere.
One of the main challenges of the project was working with the existing industrial shell while preserving its character. The architects aimed to keep the monolithic concrete ceiling visually clean and unobstructed, which required careful integration of ventilation and technical systems. Instead of compromising the integrity of the volume, air distribution was routed in a way that protected the clarity of the space. Another important constraint was the need to create a restaurant suitable for the changing rhythms of the City of London: intense weekday traffic, business lunches and evening meetings, as well as quieter, more intimate weekend scenarios. The design therefore had to balance openness and energy with privacy and flexibility.
The project uses a restrained and robust palette of materials, including exposed concrete, stainless steel and reclaimed wood. The kitchen facade and inserts are executed in steel, reinforcing the industrial character of the interior, while the ceiling incorporates hand-assembled beams made from salvaged timber from old houses, giving aged material a new architectural role. Technical features were not concealed, but treated as part of the visual language. A key spatial element is the staircase, inspired by a temporary galvanized structure found on site and reinterpreted as a permanent stainless steel object with refined geometry and detailing. Lighting, developed in collaboration with a British company, combines bespoke and selected fixtures to support the atmosphere without distracting from the food or the architecture.
The 514 m² restaurant is organized across two levels. The ground floor contains the main dining area and open kitchen, where the most public and animated part of the experience unfolds. The lower ground floor accommodates a lounge, a private dining room and lavatories, offering a more secluded setting. This configuration allows the project to support multiple modes of use while maintaining a strong central identity: the kitchen as the social and spatial heart of WILD IZAKAYA.
*Wild Group - known for Goodman and Beast, George Bukhov-Weinstein and Ilya Demichev together with Elmira Amdiy are behind London restaurants Wild Tavern, Wild in Notting Hill, Belvedere, Pinna, Chelsea Grill and the recently opened Wild Izakaya.
Lead architects: Anna Lvovskaya, Boris Lvovskiy, Fedor Goreglyad, Maria Romanova
Design team: Boris Lvovskiy, Maria Romanova, Ildar Gilmanov, Alexander Pankov, Alexandra Yuferova
Team members: Anna Lvovskaya, Boris Lvovskiy, Fedor Goreglyad, Maria Romanova, Ildar Gilmanov, Alexander Pankov, Alexandra Yuferova
Photo credits: Sergey Melnikov