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Whitelier Hanam
Whitelier Hanam
Hanam-si, South Korea
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Other Projects by Studio Eccentric
Whitelier Hanam
Hanam-si, South Korea
South Korea’s high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Hanam, Gyeonggido, South Korea. With Studio Eccentric, together they aimed to display this flagship bakery store to the next level.
Compound word of ‘White’ and ‘Atelier’, Whitelier has been well known for its specialty in making white bread. As this bakery only has focused on making premium white bread and jams, it has been important to express the artisanship of this bakery on the exterior as well as the interior of the space. Studio Eccentric has aimed to show this store as a white workshop of white bread and further developed on the design.
Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen were in need for enough space both to produce and display for customers. The white façade of the space along the whole width of the property represented the white workshop, catching people’s curiosity. Also the curvature of the white façade has resembled the softness of the white bread. In addition, beige-colored low tile counter continues alongside of the hall to the kitchen, which could be seen as an one whole workshop from the outside.
Further inside, three-meter wall has separated the hall and the kitchen of the bakery. As the exposed ceiling of the space was much higher than the wall, the wall would not give any impression of feeling constrained within the space. As the beige-colored tile counter wraped around from façade to inside, it warmly welcomed the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves were elevated on the separating wall,which emphasized and exhibited the form and the beauty of the whole bread.
Compound word of ‘White’ and ‘Atelier’, Whitelier has been well known for its specialty in making white bread. As this bakery only has focused on making premium white bread and jams, it has been important to express the artisanship of this bakery on the exterior as well as the interior of the space. Studio Eccentric has aimed to show this store as a white workshop of white bread and further developed on the design.
Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen were in need for enough space both to produce and display for customers. The white façade of the space along the whole width of the property represented the white workshop, catching people’s curiosity. Also the curvature of the white façade has resembled the softness of the white bread. In addition, beige-colored low tile counter continues alongside of the hall to the kitchen, which could be seen as an one whole workshop from the outside.
Further inside, three-meter wall has separated the hall and the kitchen of the bakery. As the exposed ceiling of the space was much higher than the wall, the wall would not give any impression of feeling constrained within the space. As the beige-colored tile counter wraped around from façade to inside, it warmly welcomed the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves were elevated on the separating wall,which emphasized and exhibited the form and the beauty of the whole bread.
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