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Hana Club1 Dogok
Hana Club1 Dogok
Seoul, South Korea
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Other Projects by Studio Eccentric
Hana Club1 Dogok
Seoul, South Korea
Firm
Type
STATUS
Built
YEAR
2025
SIZE
5000 sqft - 10,000 sqft
Photos
A leading Korean bank, Hana Bank, asked to design an exclusive bank space for their highest net worth individual clients in an old and affluent neighborhood Dogok-dong in Gangnam, south of the river in Seoul. Realizing private banking is underpinned by personal service, ranging from holiday booking to financial programs to support the next generation, the design team decided to center on modest and understated Korean hospitality.
Embodying the traditional Korean aesthetics of modesty and understated mind in hospitality, the design offers a calm yet profound spatial experience through the harmony of spatial voids and well-thought layers of materials. Seeking to translate the service-oriented hospitality of hotels into a banking environment, the design team adapted the spatial programming of hotels and applied throughout the space.
The design began with inspiration from the ‘Daechungmaru’ of traditional Korean house, Hanok. The Daechungmaru is an open space connecting the interior with the courtyard, serving as a multipurpose area where the ancestors’ way of life of interacting, resting, providing hospitality to the guests naturally unfolded. The lobby lounge floor takes its grid pattern from the characteristic ‘Woomulmaru’ of the Daechungmaru, while the ceiling reinterprets the lattice framework of the traditional ‘Woomul-Banja’, so that every line of the lounge meets in three-dimensional harmony.
Lounge seatings are arranged in positions that allow views across the space, and at the focal point stands the Brushstroke Sculpture by artist Lee Bae, one of South Korea’s most internationally acclaimed contemporary artists. The work of Lee Bae embodies the Korean virtues of modesty and understated mind.
After passing through the automatic door and walking along a long corridor reminiscent of a ‘Touetmaru’, visitors encounter a row of counseling rooms. The subtly translucent glass partitions of these rooms borrow patterns from traditional Korean quilting, ‘Jogakbo’, evoking the look of traditional paper lattice windows. Each counseling room incorporates one of the traditional Korean cardinal colors(blue / red / yellow / green / purple) to highlight the unique character of each space.
Passing by a bold painting drawn Yun Hyong Keun, one of Korea’s leading Dansaekhwa (monochrome) painters, and continuing down the corridor, guests arrive at the foyer. Intended to evoke the experience of the outdoors connected to the Touetmaru-like corridor, the space features at its center a glass artwork by artist Yang Yoowan, reminiscent of raindrops falling, capturing attention before entering to the seminar room.
The seminar room is designed as a reinterpretation of ‘Numaru’ in a traditional Hanok. A Numaru is a raised wooden floor, similar to a semi-loft, traditionally used as a space for inviting guests. By applying the concept of the Numaru to the seminar room, the space is intended to serve as a versatile venue that can offer guests a variety of experiences.
The social room, decorated in red color from one of traditional Korean cardinal colors, is designed as a modern reinterpretation of ‘Sarangbang’, which was originally formal reception room. Unlike typical spaces found in banks, this private social room unique to this Club1 lounge offers an exclusive environment for socializing. It features a dining area for light food and beverages, as well as a living area where guests can relax and have conversation. In particular, the living area is equipped with a high-end audio system to provide guests with a rich and diverse experience.
Considering sustainability, one of the major take about this project was to use an interior surface panel that has been rolled to make the textured finish with the base of clay mixed with recycled skin from the rice after harvest. This way of sustainability also ties with Korean culture and history.
Embodying the traditional Korean aesthetics of modesty and understated mind in hospitality, the design offers a calm yet profound spatial experience through the harmony of spatial voids and well-thought layers of materials. Seeking to translate the service-oriented hospitality of hotels into a banking environment, the design team adapted the spatial programming of hotels and applied throughout the space.
The design began with inspiration from the ‘Daechungmaru’ of traditional Korean house, Hanok. The Daechungmaru is an open space connecting the interior with the courtyard, serving as a multipurpose area where the ancestors’ way of life of interacting, resting, providing hospitality to the guests naturally unfolded. The lobby lounge floor takes its grid pattern from the characteristic ‘Woomulmaru’ of the Daechungmaru, while the ceiling reinterprets the lattice framework of the traditional ‘Woomul-Banja’, so that every line of the lounge meets in three-dimensional harmony.
Lounge seatings are arranged in positions that allow views across the space, and at the focal point stands the Brushstroke Sculpture by artist Lee Bae, one of South Korea’s most internationally acclaimed contemporary artists. The work of Lee Bae embodies the Korean virtues of modesty and understated mind.
After passing through the automatic door and walking along a long corridor reminiscent of a ‘Touetmaru’, visitors encounter a row of counseling rooms. The subtly translucent glass partitions of these rooms borrow patterns from traditional Korean quilting, ‘Jogakbo’, evoking the look of traditional paper lattice windows. Each counseling room incorporates one of the traditional Korean cardinal colors(blue / red / yellow / green / purple) to highlight the unique character of each space.
Passing by a bold painting drawn Yun Hyong Keun, one of Korea’s leading Dansaekhwa (monochrome) painters, and continuing down the corridor, guests arrive at the foyer. Intended to evoke the experience of the outdoors connected to the Touetmaru-like corridor, the space features at its center a glass artwork by artist Yang Yoowan, reminiscent of raindrops falling, capturing attention before entering to the seminar room.
The seminar room is designed as a reinterpretation of ‘Numaru’ in a traditional Hanok. A Numaru is a raised wooden floor, similar to a semi-loft, traditionally used as a space for inviting guests. By applying the concept of the Numaru to the seminar room, the space is intended to serve as a versatile venue that can offer guests a variety of experiences.
The social room, decorated in red color from one of traditional Korean cardinal colors, is designed as a modern reinterpretation of ‘Sarangbang’, which was originally formal reception room. Unlike typical spaces found in banks, this private social room unique to this Club1 lounge offers an exclusive environment for socializing. It features a dining area for light food and beverages, as well as a living area where guests can relax and have conversation. In particular, the living area is equipped with a high-end audio system to provide guests with a rich and diverse experience.
Considering sustainability, one of the major take about this project was to use an interior surface panel that has been rolled to make the textured finish with the base of clay mixed with recycled skin from the rice after harvest. This way of sustainability also ties with Korean culture and history.
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