Westfield Old Orchard Mall is an open-air upscale shopping center in Skokie, Illinois. It is the third largest mall by total square footage in Illinois. Due to its open-air nature, retail in the promenade areas is not practical during certain times of year. To increase revenue and create a statement structure that will attract retailers and consumers alike, a 1,300-square-foot Glass Cube is provided. This space will be available for retailers to lease the during peak times and for new product launches. The Glass Cube will also host informal gatherings and will be the backdrop for the summer concert series.
The location of the Glass Cube is at the intersection of three main promenades. This position influences three different types of façades. As consumers approach from the north, the full-height, pivot glass doors filter people in. As consumers pass by the 20-foot-high display windows, the products on display draw them in. The south end of the Glass Cube is highlighted by full-height glass accordion doors that completely open up to the long promenade to the south, which is where the Glass Cube Park is located that acts as an extension of the Glass Cube.
The Glass Cube is a statement building at Westfield Old Orchard and will continue to draw new consumers and retailers into an exciting shopping experience.
View Original