Washington Federal, a cornerstone of the Pacific Northwest community, is one of the nation’s largest banking institutions with 235 branches across eight states. In conjunction with their brand refresh and transition to WaFd Bank, the business sought to reposition the interior and exterior of their flagship Seattle location, creating an experience and environment that resets the brand and its corporate headquarters. Design teams worked together to bring a modern, memorable destination to life, not just for banking clients but also for the entire Seattle community.
MG2’s team achieved this feat through a series of design innovations: Shifting the entrance to a more visible, engaging location, we replaced the vacated spot with a vibrant, secure ATM experience. The reprogramming is complemented by a refreshed and illuminated external façade with the foundational design balancing bold, inviting digital signage and traditional architectural radiance. The canopy—now transparent—has been lightened and lifted, making the space more approachable to the community. Finally, new windows and glazing enhance visibility to the engaging branding within. These components harmoniously combine to pull the streetscape inward through a new entry vestibule, welcoming customers and passers-by alike.
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