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voco Seoul Myeongdong, an IHG Hotel
voco Seoul Myeongdong, an IHG Hotel
Seoul, South Korea
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Other Projects by Studio Eccentric
voco Seoul Myeongdong, an IHG Hotel
Seoul, South Korea
Firm
Type
STATUS
Built
YEAR
2024
SIZE
100,000 sqft - 300,000 sqft
Although it may not be the same as before after the COVID-19 pandemic swept the world, Korea's tourism industry has begun to recover. The number of tourists coming in from abroad is on the rise day by day, but the number of rooms for post-pandemic preparation is insufficient. The reason for this is that, while the development of new hotels has been slowing down due to project financing problems, most of all, many existing hotels that were operating have closed down. Considering the current situation, it is expected that many places will continue to launch new brands through remodeling of existing hotels. This is also the case with Voco Seoul Myeongdong, which grandly opened on Sept. 1st, 2024. This 576 room hotel building in front of Hoehyeon Station, was closed in the aftermath of the pandemic, but it has been newly reopened as IHG's second Voco branded hotel in Korea.
Hanyang University professor Seuk Hoon Kim and his lab, EDL and Studio Eccentric, who were also in charge for the first Voco brand, Voco Seoul Gangnam, had to primarily focus how to engage the brand image to this Myeongdong location. Above all, the priority was to explore the locality of Myeongdong to find a difference from Gangnam. Through the historical meaning, vibrant yet dynamic appearance, and trendy aspects of Myeongdong, the theme of 'Vibrant Heart of Seoul' was approached. Voco Seoul Myeongdong was completed by harmonizing the various aspects of the location with the appearance of the Voco brand. The second focus was the mission to transform the existing building in a limited time. Unlike general hotel design directions, it was necessary to create harmony by adding the color of the brand in a short period of time, utilizing the spatial elements of the existing hotel. We tried to devise the most effective and ideal methods that can be solved in a limited time and proceed with the work.
The hotel's peculiarity is that the lobby of the hotel is divided into two places, and the lobby for foreign group tourists is arranged behind the second floor to facilitate connection with the group bus, and individual tourists approaching from the main road are allowed to enter the main lobby on the first floor. Both lobbies were considered to explain the space in the same language, and while the existing floor and wall finishes were saved, they were redesigned by highlighting the elements of the brand. It brings out a harmony of yellow and blue so that it can match the calmness of the existing finish. Located on the 18th floor and prepared for VIP guests only, the club lounge allows guests to relax while looking at the beautiful Namsan view through the warm wood-textured floor, built-in furniture of calm fabric, and chairs with yellow-accents.
If you enter the room along the bold pattern of the elevator hall and guestroom corridors, you can experience the mural wall and its space where again you can feel the overall atmosphere of the brand. The room carpet with yellow texture on a warm tone makes the overall atmosphere feel more casual and sophisticated.
Hanyang University professor Seuk Hoon Kim and his lab, EDL and Studio Eccentric, who were also in charge for the first Voco brand, Voco Seoul Gangnam, had to primarily focus how to engage the brand image to this Myeongdong location. Above all, the priority was to explore the locality of Myeongdong to find a difference from Gangnam. Through the historical meaning, vibrant yet dynamic appearance, and trendy aspects of Myeongdong, the theme of 'Vibrant Heart of Seoul' was approached. Voco Seoul Myeongdong was completed by harmonizing the various aspects of the location with the appearance of the Voco brand. The second focus was the mission to transform the existing building in a limited time. Unlike general hotel design directions, it was necessary to create harmony by adding the color of the brand in a short period of time, utilizing the spatial elements of the existing hotel. We tried to devise the most effective and ideal methods that can be solved in a limited time and proceed with the work.
The hotel's peculiarity is that the lobby of the hotel is divided into two places, and the lobby for foreign group tourists is arranged behind the second floor to facilitate connection with the group bus, and individual tourists approaching from the main road are allowed to enter the main lobby on the first floor. Both lobbies were considered to explain the space in the same language, and while the existing floor and wall finishes were saved, they were redesigned by highlighting the elements of the brand. It brings out a harmony of yellow and blue so that it can match the calmness of the existing finish. Located on the 18th floor and prepared for VIP guests only, the club lounge allows guests to relax while looking at the beautiful Namsan view through the warm wood-textured floor, built-in furniture of calm fabric, and chairs with yellow-accents.
If you enter the room along the bold pattern of the elevator hall and guestroom corridors, you can experience the mural wall and its space where again you can feel the overall atmosphere of the brand. The room carpet with yellow texture on a warm tone makes the overall atmosphere feel more casual and sophisticated.
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