To assist UTSA, Cloud Gehshan first developed a detailed master plan; the wayfinding strategy commented on a number of issues that affect visitor cognition and navigation such as activity zones, street grid, naming issues, landmarks and building features. CGA also made a thorough assessment of best practices for visitor maps, both digital and printed, including databases, human factors, and evolving phone applications. The new comprehensive sign system includes gateways, vehicular and pedestrian directionals, orientation stations, sheltered kiosks, parking ID, maps, banners and building identification signs.