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UNIQLO Cubes
UNIQLO Cubes
10th Avenue, Manhattan, New York, NY, United States
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Other Projects by HWKN Architecture
UNIQLO Cubes
10th Avenue, Manhattan, New York, NY, United States
The 6 “UNIQLO CUBES,” are about to arrive in New
York City, opening on July 28th at
the Highline Rink. The cubes celebrate UNIQLO’s innovative yet classic apparel
in smart jewel-like architectural packages. HWKN’s
designed cubes will illuminate and enlighten neighborhoods with an in-depth
look into UNIQLO’s unique product quality. The pop-up stores showcase UNIQLO by
forming simple volumes with high-tech surfaces cladding their gridded surface.Once the cube is plopped into location, a section
of the form slides open like a vault, inviting people to come visit, try on
clothes, and purchase the treasures that lay inside. At night all cubes glow in
the dark and mark their presence. UNIQLO’s brand presence emerges from the
powerful simplicity of the form, to the glowing facades, all the way down to
the details; unfolding the highest material and manufacturing quality.
York City, opening on July 28th at
the Highline Rink. The cubes celebrate UNIQLO’s innovative yet classic apparel
in smart jewel-like architectural packages. HWKN’s
designed cubes will illuminate and enlighten neighborhoods with an in-depth
look into UNIQLO’s unique product quality. The pop-up stores showcase UNIQLO by
forming simple volumes with high-tech surfaces cladding their gridded surface.Once the cube is plopped into location, a section
of the form slides open like a vault, inviting people to come visit, try on
clothes, and purchase the treasures that lay inside. At night all cubes glow in
the dark and mark their presence. UNIQLO’s brand presence emerges from the
powerful simplicity of the form, to the glowing facades, all the way down to
the details; unfolding the highest material and manufacturing quality.
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