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Turf Design 2026 Experience Center
Turf Design 2026 Experience Center
Chicago, IL, United States
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Other Projects by CannonDesign
Turf Design 2026 Experience Center
Chicago, IL, United States
Firm
Type
STATUS
Built
YEAR
2026
SIZE
10,000 sqft - 25,000 sqft
CannonDesign proudly helped Turf, a leading acoustics manufacturer, create and update their Turf Design Experience Center showroom in Chicago's historic Merchandise Mart over consecutive years.
Turf seeks to refresh the showroom each year before NeoCon, one of the leading annual commercial design events in the world. The showroom has consistently received Best of NeoCon honors and other industry awards.
Turf Experience Centers are designed to take visitors are on immersive journeys that offer in-depth explorations of Turf's wide range of products and latest acoustic launches.
The 2026 showroom invites visitors to explore a bold new aesthetic theme, NeoRetroFutureOptimism, which leans into nostalgia as a tool for comfort, paired with a bright, energizing look ahead.
The careful infusion of cultural references from across the decades show how retrofuturism has resurged in every era from the space age midcentury to the digital 90s and 00's. Hidden touches and interactive vignettes transport visitor across time as they explore the space.
Turf seeks to refresh the showroom each year before NeoCon, one of the leading annual commercial design events in the world. The showroom has consistently received Best of NeoCon honors and other industry awards.
Turf Experience Centers are designed to take visitors are on immersive journeys that offer in-depth explorations of Turf's wide range of products and latest acoustic launches.
The 2026 showroom invites visitors to explore a bold new aesthetic theme, NeoRetroFutureOptimism, which leans into nostalgia as a tool for comfort, paired with a bright, energizing look ahead.
The careful infusion of cultural references from across the decades show how retrofuturism has resurged in every era from the space age midcentury to the digital 90s and 00's. Hidden touches and interactive vignettes transport visitor across time as they explore the space.
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