The University of Cincinnati is redefining what it means to train, compete, and recruit athletes at the highest level. With its transition into the BIG 12 Conference, one of the four highest-earning and most historically successful football conferences in the USA, the Cincinnati Bearcats college football team needed a facility to match its ambition. Co-designed by Gensler and MSA Design, the new Indoor Practice Facility and Performance Center is more than a training ground. It’s a game-changer for recruitment and a hub for athlete development that seamlessly blends functionality with striking design.
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