SUEN Galleries merges three buildings into a dazzling gem along Jalan Maarof, Bangsar; one of Kuala Lumpur’s prestigious neighbourhoods. The three adjacent detached buildings are owned and operated under a single entity - comprising the flagship store of the exclusive SUEN Jewellers 119, LALIQUE & DAUM boutique 121 and Gemalita Office 123 and including a lifestyle collaboration with Gamuda Land as they host Madge Mansion Sales Gallery at no. 123. SUEN Galleries symbolizes a rare gem consisting of two layers-the outer surface which has been translated onto the façade while the inside displays sophisticated internationalism integrating luxury and tranquillity into one. With a total length of 55 metres, SUEN Galleries has an extremely wide frontage, on which a façade of zincalume box louvres is formed, and a 6-metre deep forecourt, allowing vehicular access and landscaping to materialise. The forecourt is simply rendered in broom finish render and the strokes on the forecourt suggest a continuous connection with the multi-angled louvres.
These three lots are visually connected via a 53-metre long façade consisting of zincalume box louvres laid vertically throughout and continuously wrapped at the sides. The versatility of the louvres made it possible to angle the planes into arbitrary degrees mimicking the diamond-cut facets. The dramatic repetitions were made to measure, allowing minimal installation time and economy of product due to minimal wastage. Privacy is primary while natural lighting is secondary. The zincalume box louvres have the practical use of filtering glare, reducing heat penetration into the glass shopfront and restraining views from the outside yet constantly retaining visual contact with the surrounding neighbourhood. The limitation of views stirs the interest of the outsider and the façade now stands as one Jalan Maarof’s landmark. The original fabric of the three buildings was retained and repainted grey to create a veiled contrast with the new facade.
The primary design objectives were to link three lots visually and physically. Working on a total length of 55-metres at the front plus 14-metres at the sides, a façade enveloping the whole three lots was achieved.
The steel frames behind the louvres form the main structure of the façade-buttressed into the existing structure attached to the forecourt and roof beams. The steel frames are angled into 20 different arbitrary degrees replicating the diamond-cut facets and creating the plane for the louvres. Adopting concealed light weight clip system for louvres installation on the steel frames, it gives an impression of invisibility enable the louvers to visually floating independently yet connected as a whole. The dramatic repetitions were made to measure, to reduce installation time and product wastage.
Floor space of 221sqm is divided into 68sqm for retail and 142sqm for home settings. A glass box is constructed to surround the 68sqm retail area; thereby creating a shopfront. In the display area, a clean palette permeates throughout – black, white and a dash of bronze emphasising the brand identity and giving one focus towards the displays. A unifying theme comes in the form of a mirror-niched bar area located right at the atrium of the Display Area leading to the VIP dining room on the right and lounge area on the left. Abstract LALIQUE and DAUM vases and lights are indulgently placed around the rooms. The overall experience forms a sequence of a life of a ‘Gloire’. Black polished tiles were laid throughout the Galleria – creating a mirror image of the displays while matching black carpets were used for home settings; lending cosiness to those spaces. Beveled glass strips are used widely to wrap the columns, cabinets and door panels as an interior identity, prolonging a sparkling impression.