Sounding a new beat with a creative and cultural destination
Sony Music envisioned a space in Mumbai that would do more than house its business operations. It sought to aid in its goal to transform the Indian music industry. We were engaged to bring this bold vision to life, creating a unique destination where Sony Music’s legacy labels and new brands could prosper. The result is a welcoming and inspiring place where musical talents and their creative partners engage, connect and co-create.
Key highlights
Celebrating local and global musical culture to resonate with Indian creatives.
Providing a contemporary club-like environment to support talent recruitment goals.
Curating the client’s brand and cultural legacy through artwork and installations.
Delivering an inspiring and memorable experience that provide a unique sense of place.
At the inception of the project, our multidisciplinary team invested time to understand the client’s goals, aspirations and position in the market. Our imperative was to embody Sony Music’s essence, activating its core values of diversity, passion, innovation and collaboration. Design elements – including featured artworks and installations of sound waves and drumheads – demonstrate Sony Music’s dynamic new identity and culture.
Through hospitable design and meaningful integration of brand, the project delivers an immersive and memorable experience that resonates with the local creative community. Setting the stage for continued innovation and growth, Sony Music in Mumbai provides a transformative environment that boldly sounds a new beat for the exciting future of Indian music.