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SOHO
SOHO
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Other Projects by Estúdio HAA!
SOHO
We developed an architectural rebranding project for a renowned chain of beauty salons in São Paulo, with the aim of reclaiming the brand’s founding values and aligning its aesthetics with these principles. We prioritized the relationship with natural elements, using genuine and authentic materials, while avoiding superficial solutions or those guided by ephemeral trends.
Conceptually, we designed a warehouse in light colors with plenty of indirect natural light. Inside, we inserted independent volumes clad in wood, which formally stand out from the main warehouse.
This approach establishes a new scale relationship in the internal space, offering a diversity of shapes and heights that evoke the dynamics of an urban street inside the warehouse. At the same time, we prioritized natural materials, indirect lighting from natural sources and the integration of carefully planned internal landscaping.
Conceptually, we designed a warehouse in light colors with plenty of indirect natural light. Inside, we inserted independent volumes clad in wood, which formally stand out from the main warehouse.
This approach establishes a new scale relationship in the internal space, offering a diversity of shapes and heights that evoke the dynamics of an urban street inside the warehouse. At the same time, we prioritized natural materials, indirect lighting from natural sources and the integration of carefully planned internal landscaping.
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