Add To Collection
Add to Collection
Sesia Showroom
Sesia Showroom
Bangkok, Thailand
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
Other Projects by ASWA (Architectural Studio of Work - Aholic)
Sesia Showroom
Bangkok, Thailand
Type
STATUS
Built
YEAR
2020
SIZE
3000 sqft - 5000 sqft
BUDGET
$100K - 500K
A new showroom for the Thai-furniture brand with an interior facade inspired by the iconic bookshelf from the brand by ASWA (Architectural Studio of Work - Ahoiic)
ASWA has designed a new showroom for Sesia, a Thai-furniture brand, inside the shopping mall in the center of Bangkok. The concept of an interior facade inspired by the iconic bookshelf from its brand was applied along the whole length of the showroom tends to grab people’s attention from far away. The impressive technical detail of the book-shelf facade allows the pedestrian to touch and understand the beauty of their product while the view from interior space, the facade works as a backdrop to offer the blur-effect to the traffic outside of pedestrians and allows customers to focus on their products inside the showroom.
Another essential element of the showroom is curved-rail curtains that separate the space and work well with the interior facade to create a living-like home space. These off-white semi-transparent curtains allow its staff and customers to reform an exhibition space by themselves. It is a gallery of passion for design and craftsmanship, and intend to exhibit arts by projection mapping in the future on the curtains’ surface as a canvas like a gallery space.
The office of the showroom was raised from the showroom around 50 centimeters, together with a semi-formal business meeting area with the island for a material showcase for customers to review where the studio decided to provide a clear view towards the entrance.
As the material compatibility of this showroom is wood, polished concrete, and steel along with off-white curtain as the materials’ truth to magnify the furniture inside the showroom. This project is a translation of the brand identity into an architectural language to identify brand identity over and over.
ASWA has designed a new showroom for Sesia, a Thai-furniture brand, inside the shopping mall in the center of Bangkok. The concept of an interior facade inspired by the iconic bookshelf from its brand was applied along the whole length of the showroom tends to grab people’s attention from far away. The impressive technical detail of the book-shelf facade allows the pedestrian to touch and understand the beauty of their product while the view from interior space, the facade works as a backdrop to offer the blur-effect to the traffic outside of pedestrians and allows customers to focus on their products inside the showroom.
Another essential element of the showroom is curved-rail curtains that separate the space and work well with the interior facade to create a living-like home space. These off-white semi-transparent curtains allow its staff and customers to reform an exhibition space by themselves. It is a gallery of passion for design and craftsmanship, and intend to exhibit arts by projection mapping in the future on the curtains’ surface as a canvas like a gallery space.
The office of the showroom was raised from the showroom around 50 centimeters, together with a semi-formal business meeting area with the island for a material showcase for customers to review where the studio decided to provide a clear view towards the entrance.
As the material compatibility of this showroom is wood, polished concrete, and steel along with off-white curtain as the materials’ truth to magnify the furniture inside the showroom. This project is a translation of the brand identity into an architectural language to identify brand identity over and over.
Product Spec Sheet
Were your products used?
Join as a manufacturer to add your products.