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PENN 2
PENN 2
New York, NY, United States
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PENN 2
New York, NY, United States
PENN 2 rests adjacent to Madison Square Garden in one of Manhattan’s busiest commercial districts. Part of a larger neighborhood repositioning effort by its owner, the existing 1960’s building received a new curtain wall, lobby, and amenities to elevate its offering to compete with the glitzier high rises in nearby Hudson Yards.
The owner set aside one of the tower’s upper floors as a marketing center for leasing efforts. Split into three smaller furnished suites along the building’s west side, the show floor illustrates varying layout configurations while maximizing ceiling heights and showcasing expansive Midtown views.
Our client’s goal for this project was part of a larger effort to change public perception of the Penn District, having created a masterplan to make the area more connected with a luxury feel. Knowing the owner wanted to attract a higher end financial service tenancy, the marketing center draws inspiration from upscale residential design. A language of natural materials including white oak, vein cut travertine, and deep green roman plaster give the show suites an elevated feel to distinguish the building from its competitors. The overall effect makes for a soothing respite from the bustling city below.
A unique part of our design story is that our team used luxury residences as inspiration, challenging the traditional office environment and creating a space that prioritizes comfort, aesthetics, and a sense of wellbeing. Working in a thoughtfully designed environment can boost morale and productivity, increasing employee retention and attracting higher end tenants.
The owner set aside one of the tower’s upper floors as a marketing center for leasing efforts. Split into three smaller furnished suites along the building’s west side, the show floor illustrates varying layout configurations while maximizing ceiling heights and showcasing expansive Midtown views.
Our client’s goal for this project was part of a larger effort to change public perception of the Penn District, having created a masterplan to make the area more connected with a luxury feel. Knowing the owner wanted to attract a higher end financial service tenancy, the marketing center draws inspiration from upscale residential design. A language of natural materials including white oak, vein cut travertine, and deep green roman plaster give the show suites an elevated feel to distinguish the building from its competitors. The overall effect makes for a soothing respite from the bustling city below.
A unique part of our design story is that our team used luxury residences as inspiration, challenging the traditional office environment and creating a space that prioritizes comfort, aesthetics, and a sense of wellbeing. Working in a thoughtfully designed environment can boost morale and productivity, increasing employee retention and attracting higher end tenants.
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