One Great Jones Alley is a 12-story, 45,000 square foot mixed-use residential development in the NoHo Historic District that fronts onto historic Broadway and backs onto Great Jones Alley. Its primary façade on Broadway features an innovative terra-cotta screen that honors the rich masonry and cast-iron traditions of its context, yet is unabashedly modern. Inspired by the artistic history of Great Jones Street, the custom terra cotta façade is an expression of modern craft with a nod to a historic medium. The deep terra cotta fins give the appearance of undulation, and can be visually enjoyed from both inside and out. Around the corner, the main residential entrance from Great Jones Alley takes advantage of one of NoHo’s few remaining private service alleys.
There is a duality to the building’s exterior. In contrast to the historical, contemporary, finished facade along Broadway, the Great Jones Alley entrance features naturally oxidizing Corten steel, a Belgian block cobblestone driveway, and a living green wall – an homage to the more industrial grittiness of NoHo’s past. In the lobby, the material vocabulary merges the urban and natural in a simple, modern way through the use of stone, wood, ceramics, and glass.
A glass-enclosed, light-filled stair inside the richly-textured main lobby entrance vertically connects the unique shared amenities of the building; a 2nd-floor raised courtyard garden, a rotating gallery of art in the lobby, and a tranquil subterranean thermal spa. A continuous ribbon of water winds from the exterior through the lobby, and runs the length of the space.
The residential interiors are an extension of the architecture. The individual units’ palette of materials, lighting, and finishes sets the stage, almost literally, for powerful views of the historic context. The inner sanctums of bedrooms and bathrooms offer rich wood, warmer metals, and light reflective stone.