Ukrainian design studio Between the Walls is driven by a team of passionate interior designers committed to crafting spaces that elicit profound emotional connections. Each project we undertake unfolds as a unique narrative within the confines of architectural boundaries.
Our latest endeavor involves a strategic partnership with the esteemed brand One by One, where our team has meticulously crafted three distinct showrooms.
The spatial concept revolves around serving as a sophisticated backdrop to showcase the brand's clothing collections. We opted for a neutral palette, ensuring that the focus remains squarely on the products themselves.
White serves as the ideal canvas, allowing other colors and combinations to pop. Given OnebyOne's frequent updates and evolving collections, the decision to maintain a white backdrop was deliberate, emphasizing the brand's adaptability and association with femininity.
Light tones and clean lines accentuate the individuality of the showcased items, while the incorporation of metal and stone adds depth and visual interest to the space. Careful consideration was given to selecting durable and low-maintenance materials, ensuring longevity and ease of upkeep.
The fitting rooms serve as a focal point within the exhibition hall, boasting unique designs reminiscent of elevators or photo booths. This not only enhances the shopping experience but also encourages customers to capture and share their outfit selections on social media platforms.
Adjacent to the fitting rooms, a generously sized sofa provides a comfortable retreat for customers to relax and unwind. Placed within a mirrored room, the sofa offers an intriguing visual element, allowing patrons to view themselves from various angles.
Strategic placement of mirrors of different shapes and sizes throughout the showroom enhances the store's identity and encourages self-expression. Embracing the theme of "Self Love," the showroom design prompts customers to celebrate their individuality and share their experiences.
In conceptualizing the One by One showroom, our aim was not only to showcase style but also to cultivate an environment of comfort and enjoyment. This aligns with the evolving trend in marketing, where customer engagement extends beyond product offerings to encompass memorable experiences that foster long-term emotional connections.