NOVO LAND is the temporary showcase for selling residential development.

We have fused the interior with elements inspired by healthy and energetic Nordic styles, reinterpreting the natural feeling of the outdoors which is highly recommended by Nordic lifestyle and creating a brand-new space for enjoyment.

The Nordic styles have become a global phenomenon that has been adored across the world. The main challenge of this project is how to integrate the artistic approaches and how to be innovative while breaking through the tradition so that we could present a youthful, healthy and natural Nordic lifestyle in the whole space. It is considered to be somehow difficult to present the clubhouse service of the property development because it involves many elements. This was also a challenge for us in this project.

The client already had the graphic logo of NOVO LAND. We recommended to design a giant three-dimensional version and put it at the great entrance. We adopted artistic approaches to present this three-dimensional ‘NOVO LAND’ logo, which can capture people’s eyes with contrasting neon pink and blue.

At the entrance, different colored “petals” made of polyester fiberboard were put on the solid wood branches during site visit to check their craftsmanship, actual proportions, color matching, etc. The blooming cocoon-shaped “flowers” to the entrance, the lifelike sculpture of greenery before the show flats area and the graceful artistic forest are all our interpretation of the green life of nature in an artistic way. The graphics of handknitted carpet here come from our hand sketch.

After the entrance, there are many different areas to show various functions of the residential development to the visitors, including corridors, meeting area and clubhouse area. The client would like to bring surprises to the visitors when they step into each area, and realize how interesting and enriching life could be if they purchased a property here. In order to meet the needs of the client, we designed diverse scenarios in different areas to avoid the monotony of the space, yet these scenarios are tied together by the same theme, that is, the Nordic style.

The polyester fiberboard is usually used to make the wall of spaces with sound insulation needs, such as cinema or conference room. However, we found out that the look of polyester fiberboard can be used to express the warm feeling of the Nordic style, so we used this material to make sculptures for decoration, including the cocoon-shaped “flowers” at the entrance, the recreative plants and artistic trees in other areas of the space.

The clubhouse area of the sales office is designed to showcase the features of NOVO LAND. In order to give people an immersive experience of the clubhouse facilities, we have given this area some new and interesting elements. Bicycles, washing machines, luggage, toolboxes and vegetable vending machine are presented in the form of physical wooden sculptures. The washer and vegetable vending machine light up when their doors are opened. The vegetables in the vending machine are 3D-printed. People who come to visit can intuitively know that they can rent these items or buy vegetable if they live here.

We would like to bring people the natural feeling that is highly recommended by Nordic lifestyle, so that they can think of natural, healthy and beautiful lifestyle when entering the space.

In order to express the sense of nature more realistically, we also chose to use environmentally friendly materials in the space, for example the carpet tiles we used in the clubhouse area are carbon neutral across their full product life cycle.